Oh, Sweet November of the shopping spree ??????
Hello there!
As we are about to put an end to sweet November, have we all managed to get the items in our wishlist already, or what? Yep, I am referring to the holy day of Black Friday (and then Cyber Monday) that we all awaited to devour ever since the end of the summer months!?
Did you know that this year we had the record-breaking Black Friday of all times in the US, generating over $9.8 billion worth of sales in 24 hrs? ? I guess, we are all becoming more trained and educated shoppers waiting for the right moment to come. Though times for the marketers of the world to differentiate, isn’t it??
Well, I may (or may not) have done all my winter shopping for my little one... ??
Anyways, before I proceed, two movies that remind me of November and Autumn:?
?? Sweet November (as the name implies) - Kudos to Keanu Reeves and Charlize Theron
?? Autumn in New York (as the theme implies) - Kudos to Richard Gere and Winona Ryder?
Enough with the chit-chat! Let’s kick off with the news from our side, shall we???
NEWS
New Webinar: Strategic Decision-Making in eCommerce with Kathryn Ganz
?? Time for the third episode of Product Leadership in eCommerce webinars!
This time, our CPO, Aykut Bal ??? welcomes Kathryn Ganz (VP of Product at Holland & Barrett ) as his guest on the 6th of December. Get ready for an insightful session about prioritization, strategic decision-making, and adapting to changes in the industry.
On The Beach has a new Favorite Destination: Storyly Stories
We love it whenever we hear great words about how Storyly creates value for our beloved customers.??
That is exactly why we cherished every single word that Omar Salleh from On the Beach product team has said to describe their experience with Storyly.
Find the rest and more than 150 other great reviews given to Storyly here at the G2 page.
领英推荐
INSPIRATION
Latest on the Storyly Blog: Top 8 Retail Technology Trends for 2023
Technology is dominating every aspect of our lives today and the retail world is no exception! With tons of new (and flashy!) tech tools out there, from VR to AR to AI (Don’t we all love the abbreviations? ??), it is almost imperative for retail businesses to keep up with these to stay relevant, be different and stand out.
With that in mind, our very own Content and Brand Strategist, Deniz Ta?yürek , takes the stage to take you through the top 8 retail technologies that marked 2023 and that you should definitely take note of for 2024!
A Phenomenal Collaboration: Benefit Systems, Future Mind, and Storyly
Time for an amazing case study resulting from a great trio partnership!?
Benefit Systems SA was struggling with user retention and increasing class bookings in their app, ZdrowAppka—an app designed to personalize fitness routines for its users.
In search of innovative solutions, they turned to Future Mind , the renowned digital advisory & delivery company of Poland, dedicated to uncovering user-centric solutions for their customers.
And the core solution for a winning strategy suggested by Future Mind was none other than Storyly Stories! ??
Stories that Benefit Systems created with Storyly within the app achieved:
?? 62% response rate
?? 50% fitness class booking rate
?? 3% increase in shake sales
Keen on discovering more about this successful partnership? Here is the link to read all the details!
My time is up!
Just one last quick note: If you still have those two movies I’ve said in the beginning in mind to watch, I’d say, start with “Autumn in New York”, that one’s my favorite!
Cheers,
Irem