Oh My Digital Updates: The December Issue

Hey squad,

It's your cheer captains! Welcome to 2023! How was your break? Rested and recharged to hit your 2023 goals? While a lot of us took a well-deserved break from socials over the holidays, the big platforms kept on coming with the updates. So we've rounded up December's biggest updates (plus a cheeky January update that we couldn't not include); let's get into it!

Pinterest's look into 2023

Pinterest has released its ‘Pinterest Predicts’ overview that looks at what trends will be big in 2023. Split into four categories (Fashion, Home, Celebration, and Wellbeing), some of the trends include ‘airy styles fashion’, ‘hipstoric’ home decor, pool parties for dogs, and the postpartum period will be a focus for new parents.

What makes a consumer take action?

Meta has released a guide on the key factors that influence the decisions of consumers. According to the report, the top 3 influences are video, social commerce and recommendations. The full report dives into the ins and outs of this info, but it is a very interesting read!

You Can Now Target Your Instagram Followers in Ads

We are super excited about this update. It’ll help bring your organic and paid marketing together. Meta is releasing the ability to target your Instagram followers in Facebook and Instagram ads. You’ll be able to set the ads to target people who follow your business account.

Instagram's upcoming makeover (the cheeky Jan update)

Instagram’s navigation bar is receiving a mini makeover! Starting in February, the navigation bar at the bottom will now have the shortcut for creating content in the centre and Reels to the right. The shop tab will be removed, but don’t worry; users can still access all their favourite shops through Discover or other channels on Instagram. Make sure to tag your products in your Stories, in-feed posts, and Reels to keep your products front and centre!

All the Instagram Updates

There were so many Instagram updates and tests this month that we've brought them all together here for you to see:

• Do you wish you could add links to your Instagram post? Mosseri has something to say about it. In a recent Ask Me Anything session Adam Mosseri confirmed that they are not focusing on links in posts as they think it would change Instagram and not for the better.
• The 2023 Instagram trend report is here! Instagram has released a deep dive into what they think will be the big trends in 2023. With a focus on Gen Z, the report states that sustainability will be front of mind for these consumers, as well as causes such as climate change and the rising cost of living

All the Instagram Tests

While we had heaps of official updates, we also had some very interesting test sightings! Let's take a look:

• DM labels for business accounts! Instagram is testing five labels that you can add to a DM in your business account: Flag, Booked, Ordered, Paid, and Shipped. These could be very handy for small biz owners; it’s a great way to keep track of your customer DMs!
• Instagram is reportedly testing two new features: Glimpse Stories and Rollcall. Glimpse stories have you use the front and back camera to share what you are doing. While Rollcall is used in group chats to prompt users to share a photo to the chat within 5 minutes.?

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XOXO

OMD SQUAD