? Oh no, not again! ?

"I can't believe I have been scammed."

I hired someone to create awareness for my business.

"And I barely got one lead, even though he promised ten leads."

These were the words of my friend, Shola, who owns a consulting firm.

His hard-earned fund just went down the drain.

He was depressed about it, and I really felt sorry for him.

But had he told me, I would have mentioned a few helpful tips to guide him, even if he wasn’t going to hire me.

Shola was just starting out, and he needed all the help he could get to make the business visible.

I took a closer look at his awareness strategy and spotted the missing piece of the puzzle.

His content lacked a compelling vision or voice.

His target audience was not clearly defined.

His brand wasn’t perceived correctly, and so his content was neither engaging nor interesting.

To make matters worse, he barely had one lead, let alone ten.

Statistics show that, in terms of success, 70% of brand managers say that building an audience is more valuable than direct sales and, because of this, marketers say that their primary goal for running marketing campaigns is building brand awareness.

I am Peter.

I help business owners grow their businesses through my engaging copywriting services and content creation.

Want to know how I can help you scale faster?

Send me a message now.

#brandawarness ?#businessgrowth ?#contentgeneration