OGSM - How To Effectively Deploy Objectives Across Your Organisation
Martin Gummery
Managing Director of NewLeaf International - Strategy, Leadership Development and Productivity Improvement
In today’s competitive business landscape, achieving success isn’t just about setting lofty goals; it’s about executing a precise and actionable strategy.
Strategy, as a dynamic framework, is indeed fluid and adaptable, guiding decision-making and actions within an organisation. However, every strategy is essentially an idea or a plan—a direction to pursue. It’s the objective that gives the strategy its purpose and direction.
Think of the objective as the destination on a map, while the strategy is the route you take to reach that destination. Without a clear objective, strategies can lose their focus and effectiveness. Conversely, without strategies, objectives remain mere aspirations without a practical path to achievement.
In our approach, we emphasise defining a crystal-clear objective as the guiding light that informs and shapes every strategy. This objective serves as the ultimate measure of success, providing a roadmap for you to follow. By aligning your strategies with this objective, you ensure that every action taken contributes directly to your overarching goals.
In essence, the objective acts as the anchor that grounds the strategy in purpose and meaning. It provides clarity and direction, ensuring that all efforts are directed towards a common goal. In this way, strategy and objective are intrinsically linked, with the objective serving as the ultimate measure to which strategies align and by which success is measured.
But setting an Objective is just the beginning of the journey. We understand that “knowing isn’t doing.” That’s why we utilise the OGSM framework – Objective, Goals, Strategies, and Measures – to translate lofty aspirations into tangible action plans. Each element of OGSM is pivotal in shaping the trajectory of your success. This approach ensures that strategy isn’t just about getting it down on paper or creating a nice shiny document; the true value lies in creating those tangible action plans that drive real results and propel you towards your objectives.
The Objective sets the overarching ambition, while Goals break it down into precise, measurable targets. Strategies outline the broad initiatives and approaches that propel you towards your Goals, while Measures provide the yardstick for tracking progress and evaluating performance.
In essence, OGSM serves as your compass, guiding you through the intricate maze of strategic decision-making and execution. It ensures alignment between high-level aspirations and day-to-day operations, fostering clarity, focus, and accountability across all levels of your organisation.
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But beyond the realm of strategy frameworks lies a fundamental belief in the power of your people – the heartbeat of every successful enterprise. We recognise that every employee, from the boardroom to the shop floor, plays a vital role in your success. That’s why we prioritise transparency and communication, empowering leaders to take their teams into confidence and share the broader vision.
In our view, true success isn’t just about achieving targets; it’s about fostering a sense of ownership and pride in every individual. By cultivating a culture of inclusion and collaboration, we enable you to unleash the full potential of your workforce and propel yourselves towards greater heights of success.
Our approach to strategic management isn’t just about crafting winning strategies; it’s about fostering a culture of empowerment and excellence within organisations. By embracing clarity, alignment, and engagement, we empower you to navigate the complexities of the modern business landscape with confidence and purpose, driving sustainable growth.
Watch our video - How to Effectively Deploy Objectives
With nearly 30 years of experience and a background in Management at Procter and Gamble, Martin brings a wealth of practical knowledge to the table.
In this video, Martin delves into the multifaceted applications of OGSM , emphasising it’s role beyond traditional business planning.
From inclusive implementation to benchmarking and alignment, Martin explores how OGSM empowers organisations to drive strategic change.
He highlights the pivotal role of Department Managers in crafting localised strategies aligned with overarching organisational goals and emphasises the importance of periodic reviews for ensuring alignment and coherence.