OggaDoon in August ??
Welcome to the OggaDoon newsletter! Read on for insights on a variety of marketing and PR topics - from SEO to content marketing and behavioural targeting - as well as our takes on the recent changes seen in major social media platforms.
Happy August!
Agency News - our favourite positive updates from the past month
The Great Western Credit Union’s first-ever Bond Offer, which launched in April with the aim to make purpose-driven finance more accessible across the South West, amassed over ￡1.4 million and surpassed their initial target by 76%. We’re delighted to have helped GWCU on their journey and we look forward to seeing them deliver their plans for growth over the next few years.
Wildlife conservation charity Wildscreen’s Festival Nairobi debuted to an overwhelmingly positive reception - being heralded as a landmark moment for natural world storytelling, according to British Cinematographer. Wildscreen envision a future where natural world storytelling is inclusive, accessible and impactful and where nature is protected and thriving - now that’s a mission that everyone can get on board with!
Industry Insights – Snippets from the OggaDoon Blog
In our blog this month, we explored the benefits of Search Engine Optimisation for sustainable businesses. SEO involves various strategies, including keyword research, content optimisation, and link building, all of which are aimed at improving your website’s visibility, and driving targeted organic traffic in your direction.
For green businesses, SEO offers a unique opportunity to amplify the message and values that help the brand connect with its audience. By implementing strategies tailored to this niche,companies can attract environmentally conscious consumers who are actively seeking sustainable solutions.?
Read the full article for our take on the most effective strategies, and how SEO can play a pivotal role in the growth and sustainability of green enterprises.
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Content marketing helps establish a brand’s credibility and reliability. Different themes and topics help to tell the brand’s story using different content formats - these tools include written materials, videos, social media posts, and podcasts.
In our blog this month, we’ve discussed content marketing particularly as it pertains to the healthtech sector. In her first article, Nicola Finn covered the basics of why content marketing is such a powerful tool for healthtech companies to establish expertise, build trust, educate users, address industry challenges, and engage with their audience.
In her other piece on the topic, 5 top tips for mastering healthtech content marketing, she took us through the major factors of a successful content marketing strategy.?
Email marketing has transformed over the years, with new strategies and techniques coming into play to deliver more relatable content. But with inboxes becoming frequently inundated with countless messages that don’t capture the receiver’s interest, something needed to change. This is where behavioural targeting comes into play. This type of marketing is the method by which companies target audiences based on their behaviour, interests, intentions, geolocation, and other metrics. On the OggaDoon blog, we explored the role of behavioural targeting in effective email campaigns, highlighting the best practices and strategies for achieving success.
Rebranding, innovations and new competitors - the changing social media landscape
Social media is an integral part of any marketing strategy, and as such keeping up with new changes and updates to the most important platforms is part of our job. Recently, there’s been quite a few things that have caught our eye and made everyone wonder about what the future will look like for some of our favourite social media platforms.
While the Twitter (or ‘X’) controversy continues, and the iconic blue bird has been replaced with a new X logo, we’ve already started talking about our favourite Twitter alternatives, from Threads to Bluesky. Different platforms are rolling out new features left and right to further engage their user base and draw attention from competitors, as the social media battle escalates. In our blog this month, we’ve written about Instagram adding new music features, TikTok bringing in new location services, and how even LinkedIn will allow company pages to send and receive direct messages - offering businesses yet another way to communicate with customers.