Offline Conversion Tracking ??

Despite the digital age we live in, marketing isn't solely online.

In fact, one of the biggest challenges for marketers is tracking online leads that result in offline conversions. According to our survey of 200 businesses, 37% of marketers believe generating high-quality leads is one of their biggest challenges.

Improving lead quality will help you improve ROI on your campaigns.

But, how do you improve the quality of your leads, and track conversions happening online and offline?

Better measurement, including online to offline attribution tracking, helps you understand your leads and where to get more of them.

Examples of offline conversions:

?? Form fills

?? Phone call

?? Store visit

?? TV/ Radio

If a user is converting offline, it means your usual digital analytics tools can't track the revenue generated.

When that happens, how can we track what marketing channel, or advert, sent your customer on that journey??

Tracking all of these touchpoints can be tricky, so keep reading to find out how to bring all of these data points together.

Challenges of tracking:

• Inconsistency of results

While certain channels and tools offer their own offline conversion tracking, what about your other marketing channels? Just tracking offline conversions from Google Ads only gives one small part of the full picture. And half the time, the results in Google Ads don't match the ones you see in Analytics.

• Lack of real-time data

With most offline conversion tracking, your data isn’t real-time. You’ll likely have to import data from your CRM or data management system. And even then, what data do you even have at your disposal?

• Revenue data is hard to attribute

While you can upload revenue data to your analytics tools, it’s complicated to set up and it can often be difficult to decipher. How do you find out the customer journey (or even just the lead source) for one closed sale so you can accurately attribute it?

You don’t need to solve these challenges alone.

We can help.

How Ruler can solve your offline tracking problems

• Track every lead and every interaction

Track form submissions, phone calls and live chat and match them to the marketing channel, campaign and keywords which drove the lead, whether that's online or offline.

• Enrich your CRM

When a lead converts, Ruler will fire all of the data held on that user over to your CRM, arming your sales team with even more data to help close them.

• Fire accurate data to your CRM

Whether you're using Google Analytics, Ads or more Ruler will fire accurate revenue data to them so you can be sure you're reporting correctly.

Want to find out more about offline conversion tracking and how Ruler can help? Download our full guide here.