The Official 2023 Marketing Calendar | The Friday Club | Ep 225

EPIC Content Inspiration in 3...2...1

TIP: To increase engagement & reach, create?content about topics all of your potential customers are thinking and talking about.

Check out?Twitter's 2023 Marketing Calendar?to discover?those topics!

Thought for the day:?There is SO much BS in the business/marketing world & here's proof...(more on this below).

New Knowlton Content

1.?[Pod/Blog] 13 Underrated LinkedIn Tactics To Drive B2B Sales

2.?[LinkedIn Post] The most out-of-touch LinkedIn feature update

3.?[Video] Really proud of this video for Connectd

4.?[Video] See how we shot the video for Connectd (BTS)

5.?[LinkedIn Post] This Maccys campaign is pretty wild

6.?[TikTok] This TikTok about AI is doing numberssssss

7.?[LinkedIn Post] Don't sleep on Image Ads!

New Content (Non-Knowlton)

1.?[LinkedIn Post] This TikTok hack is a game-changer

2.?[LinkedIn Update] New Newsletter Discovery Features

3.?[Instagram Update] New Lead Form CTAs

4.?[Infographic] The World's Top 50 Websites

5.?[Article] What Marketers Need To Win In 2023

6.?[Infographic] Podcast Marketing Statistics for Businesses

In other news...

- It's been a pretty huge week for us, I can finally share that we won?Sunny D?&?Holiday Extras?as new clients for Knowlton! SOOOOOOOOO FRIGGIN EXCITED! All the hard work is paying off!

-?2.5 million+ views?in 4 weeks, not bad!

- I can't stop buying?these, I have a problem. As I mentioned in?this week's podcast?about LinkedIn tactics, personal content bangs on LinkedIn & you should be posting more like this.

- Another week, another video shoot. Great to see another returning customer in the?Knowlton studio?this week!

Thought for the day:?There is SO much BS in the business/marketing world & here's proof...

Here's proof that there is SO much BS in the business/ marketing world (and we were a part of it in the early days)...

In 2016 we won 'Social Media Business Of The Year'...but we made a loss & Lloyd got the bus to a networking event the next day because he couldn't afford to run a car.

In 2017 The Independent wrote an article on me titled, 'Exclusive: Snapchat guru Dan Knowlton shares his secrets for social media success'...but I certainly wasn't a 'guru' & I was lucky to get 100 views on my Snapchat videos.

For some reason, when we started out in business, we felt the need to pretend to be something we weren't.

Fast-forward to now & it's so liberating feeling comfortable with who we are.

I'd rather we tell the truth & put people off than lie.

Can you relate?

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)