Office of The Future, Microsoft & Oracle, Drinking on Stage, How Google Missed The Future, & Scooby Snacks
Christopher Lochhead ????????????
“A Godfather of Category Design” | 14X #1 Bestseller: Category Pirates, Play Bigger, 22 Laws of Category Design | Top 0.5% podcaster | Get zero % off now????
Thanks for reading ??
Welcome to this Different Newsletter.
Musings for entrepreneurs, marketing leaders, creators & category designers.
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The Office of The Future
Will have only three employees.
The person’s job is to feed the dog.
The dog’s job is to bite the person if they touch the AI.
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(Inspired by what the GodFather of Quality W. Edwards Deming once said about the factory of the future)
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Microsoft Does AI Cuddle Cuddle w/Oracle
Microsoft now has access Oracle superclusters of chips, which can apparently contain up to 32,768 Nvidia A100 GPUs.
I asked GPT how many iPhones you need to get that much compute power.
639,000 iPhone 12s.
Nvidia market cap is over $1 trillion.
Making it worth about ten Intels.
Or five Ciscos.
(how good is the term “superclusters”…. almost as good as “super-ding-dong”)
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Drinking On Stage
Drinking while giving a talk, doing a fireside chat, leading a workshop it is always wise.
To have a drink.
And if you can pull off a no-look pour.
You win extra points with the audience.
Here’s how it’s done ??
At Ray Wang’s Connected Enterprise Conference in 2022
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How Google Missed The Future
While no one was looking.
(Including Google)
TikTok redesigned the way people “search”.
Creating a new category of “social media video search”
Now.
TikTok is the #1 search engine for more than half of Gen Z.
This is made more shocking, ironic, and crazy when you consider that Google is the category king of digital video with YouTube.
So let’s review.
The #1 search company.
Who’s also the #1 digital video company.
(Who also lost $600m on a social network)
Missed how social + video + search (3 categories combined) could come together to design a new mega category and be the future.
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This is not a new.
Grab something you like to drink.
Pull up a comfy chair.
And let me tell you a pirate story.
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When I first moved to Silicon Valley in the mid ‘90s, I was told this by an executive who was part of this debacle.
There was once a category called?time-sharing (selling computer time and software… think AWS version 1.0) and a category queen called?Tymshare.
One day they were having an executive team strategy meeting.??
In Cupertino, California.
And a debate ensued about the newly emerging “personal computing” category. And like most incumbents, drunk on the company’s current-day profits, the executives in the room dismissed it.
They unanimously agreed “personal computing” was nothing to worry about.
Simultaneously, through the windows of this exact meeting room where this discussion was happening, you could see the cranes across the street building Apple’s new headquarters.?
Tymshare’s leadership could not see the future being built.
Even though it was happening right in front of them.
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Shalom.
Stay legendary my friend,
Christopher Lochhead
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Copyright Category Pirates, LLC
Public Notifications, Legal Warnings
amp; Scooby Snacks
The creator of this Different Newsletter didn’t pay attention in class.
All Different Newsletters contain nuts ??
Before acting on anything you just read please contact your lawyer, doctor, message therapist, marriage counselor, yoga instructor, bar tender, bud tender, spouse, category designer and mommy.
The creator of this Different Newsletter:
-can’t find his hat
-does not possess a GED
-was thrown out of school at 18
-was likely hangin’ out with Mary Jane
-is considered radically incompetent (by many)
-possess multiple learning differences (aka superpowers)
-and The Economist once called him, “off-putting to some”
Book reviewers on the internet have called his work:
“Very shallow”
“Incredibly mediocre”
“Easily one of the worst things I've had the displeasure of listening to.”
And one of the all-time greatest business book reviews:
“This book reads more like an MLM or cult brochure.”
But it’s alright…now
In fact its a gas.
Ya its alright…
I’m Jumping’ Jack Flash
And its a gas, gas gas.
-The Stones
领英推荐
The left lane, is the passing lane.
For the love of God.
Get the fuck out of the passing lane ??
In a vote of confidence for “startup nation” Palo Alto Networks Finalizing $600 Million-Plus Acquisition of Israeli Security Startup Talon Cyber
I don’t feel tardy.
“Keep your hands on the wheel and your eyes upon the road”
American shoppers were expected to spend?$700 million?on pet costumes this Halloween, according to the National Retail Federation.?
$700 million.?
On pet costumes!
What Loch Ness monster hunters found after biggest search in 50 years
NASA spacecraft discovers tiny moon around asteroid during close flyby
A Canadian farmer who previously had 30,000 chicks go missing in April, has now reported that he lost another 15,000 in mid-May.
Did you know that the state of California voted to get rid of day-light savings time years ago?
Yet the state is not doing it.
It turns out.
Law makers in Sacramento are worried that the “extra hour” of sunlight will damage the crops.
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Our real newsletter is calledCategory Pirates ????
Much of the content is Different is lifted directly (or “inspired” greatly) from Category Pirates.
Idea for teenage entrepreneurs:
-Help small business set up QR codes to accept Apple Pay.
-Help small business create Short-form AI-powered marketing videos with? https://pictory.ai
There are (random) strategically placed spelling, grammar and formatting mistakes in this newsletter.
If you think Taylor Swift is breeding giant sharks with lasers on their heads to take control over beaches, then consider these strategic mistakes part of a secret code that unlocks Federal Government servers in Bumsquat Youdaho to the files that prove the The Statue of Limitations was created by Aliens.
If you’re not a Taylor Swift sharks person, the errors herein exist because Lochhead is lazy… and wants to write in an unfettered, real(ish) time way and an editor would slow the roll.
Please.
Pretty please.
Most people would rather be right Vs. being successful.
What’s it like to be “Queer In The C-Suite”? Meet Jim Fielding. Author of “All Pride, No Ego”.
Did you know starfish are body-less heads?
... this is the part of Different, that is like the very end of a movie...
….where some directors throw in silly crap-o-lla
(Did you know that Thomas Crapper - a British plumber popularized the modern toilet category? That's why you take a "take a crap". )
.....for their own entertainment purposes, because they assume by this point, people have left the theater...
...but for some reason you're still reading...
…and I'm still writing...
Everything is the way that it is, because somebody (like you) changed the way that it was.
Categories make brands.
(No AI Pin market. No Humane.)
(No Generative AI. No OpenAI)
If you're not enjoying this (different) newsletter, you're among the vast majority of people on planet earth.
If (by some breach of your better judgement) you are enjoying this Kentucky bourbon smooth read, with just the right level of AD/HD insanity…
you might get fired up about our real work:
Ever sit next to a loud chewer on a plane?
Or someone sneezing?
(without covering their mouth)
How about someone clipping their toe nails. Next to you. On a plane!?
Big Foot Lives: Colorado tourists share video a Bigfoot
Marketing is sales at scale.
The number of Californians ages 18 to 30 who reported having no sexual partners in the prior year reached a decade high of 38%.
Australia is wider than the moon.
It's illegal to own just one guinea pig in Switzerland. (the government doesn’t want them to be lonely)
Is this newsletter still going?
Is a business newsletter allowed to have all of this shit at the end?
It must be over soon?
Giraffes are 30 times more likely to get hit by lightning than people.
You might like this deep dive into “The Value of Your Value”
(It’s a kids show ??)
Contrary to the rumors, This Different Newsletter is not associated with Cornell University.
We are in no-way-shape-or-form funded or produced by Cornell.
This Different Newsletter really ties the room together.
Never miss it. Subscribe here.
It is impossible for most people to lick their own elbow.
Hey, thanks for hanging out for the extra (silly) scooby snacks at the end...hope you have a legendary day…..
….let's hang out again soon ????????
Hold Fast.
Published by Category Pirates.
Sponsored By Bad Tuna Industries.
Makers of Bad Tuna Butt Wipes?
Transformation | Strategy Execution | Experience | Talent Strategy | Ex-PwC, KPMG & WTW
1 年If we really want to get efficient, we can make the dog an ai/robot. Then we don't even need to feed it. ??
Engagement in an AI Driven, Asynchronous World | Builder | Top Voice | Video Virtuoso | Content Curator | Host, Turn the Lens podcast and Work 20XX podcast
1 年Thanks for pushing 'Play'