Office enforcement, strategist values, hiring exceptional talent and the month ahead

As we close out the first month of 2025, here are my latest observations on strategy hiring and job hunting.

The State of the Market: What Does February Look Like for Strategy Recruitment?

There’s been an uplift in strategy opportunities, though these are concentrated at the Strategy Director level, leaving a noticeable gap in mid-level roles.

The market continues to be shaped by economic uncertainties, technological innovation, and shifting talent demands.

I anticipate further movement influenced by WPP’s office mandate once it’s fully implemented, with many strategists—especially those based outside London—starting their job search sooner rather than later.

The Demand for Problem Solvers: A Luxury or Necessity?

Strategic planners remain in high demand as businesses navigate complexity, but there’s a shift in perception. Strategy is no longer seen as a “nice-to-have” but a necessity, particularly for small to medium-sized businesses grappling with tighter budgets amidst economic uncertainty.

This shift has driven a rise in demand for freelance or fractional strategists—call it what you will. These roles provide businesses with the flexibility to access top-tier thinking without committing to full-time hires.

Are your retaining your employees & attracting new ones?

Some businesses may think they’re retaining talent, but strategists are clear about their priorities: roles that align with personal values and offer true flexibility, and for many, hybrid working remains non-negotiable.

Whatever the agenda for WPP's mandatis productivity, property costs, 3rd party pressures, or pure presenteeism, businesses must align their in-office policies with their culture if they want to keep top talent engaged.

For those looking to attract new talent, competing on in-office requirements means considering additional benefits to sweeten the deal. Travel subsidies, enhanced wellness programmes, or creative perks tied to on-site work could help make the prospect more appealing. The question is: are you making your offer worth the commute?

Strategists: Are You Demonstrating Your Value?

AI continues to reshape the marketing landscape, and strategists must adapt. While it’s easy to focus on generative AI tools, many strategists are already AI-literate, leveraging predictive analytics, campaign automation, and data insights in their work.

The real edge will come from pairing AI proficiency with core category and channel specialisms, ie sustainability, healthcare, and social and content strategy, it's these combined capabilities that will set candidates apart in an increasingly competitive space.

Rare & Exceptional Strategy Director A True Wild Squirrel

?? ?? If strategists were credit cards, this one would be American Express—global presence, innovative thinking, and unwavering loyalty. They excel in winning new business and delivering impactful results, making them someone you wouldn’t want to leave “home” (your agency) without.

??????????Expertise

With ea background spanning top-tier brand consultancies, advertising powerhouses, and specialist shops, this exceptional Strategy Director offers end-to-end solutions—from brand strategy to full-service campaign planning. Their work is a seamless blend of creative brilliance and commercial success, consistently delivering tangible value for agencies and clients across EMEA.

?? Character

Resourceful, adaptable, and forward-thinking—they thrive in dynamic environments, inspiring teams and building strong, lasting client relationships. Their ability to navigate complexity and deliver clarity in challenging situations sets them apart as a true leader.

?? Value

This strategist combines creative vision with sharp commercial acumen. Whether shaping global strategies or driving measurable results through campaigns, they consistently adapt, excel, and bring transformative value to any organisation, quite simply worth their weight in gold.

They are available now and looking for perm & contract opportunities

Could this be the strategist you’re looking for? Email - [email protected]

TEMP TO PERM - ( 3 month's / no probation )

Are you an Integrated Strategy Director, with experience in social activations?

Do you have a track record in the FMCG beauty category?

Looking to work for an industry leader? Get in touch - salary up to ￡100,000 p/yr

TEMP TO PERM - ( 3 month's / no probation )

Are you a Social Strategy Director, with brand first thinking?

Do you have a track record in the FMCG beauty category?

Looking to work for an industry leader? Get in touch - salary up to ￡100,000 p/yr

FREELANCE - 6 months

Are you an Integrated Strategy Director, with experience in social activations?

Do you have a track record in the FMCG beauty category?

Looking to work for an industry leader? Get in touch - salary up to ￡100,000 p/yr

Got what it takes? If you think you're a rare and exceptional strategist, get in touch with a line on why you've got what it takes to deliver - [email protected]

I post daily on LinkedIn with the latest talent insights, acquisition tips, and open opportunities. Curious about the strategy talent landscape? Connect with me – I’d love to hear from you.

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