Offering a Service That Individuals Want... Or Need
Most financial advisors fall into the deadly trap of offering a service that people really need… and then wonder why they have trouble setting appointments and getting new business.
Are you making this mistake?
Do you see it?
Did you spot the deadly mistake?
Look closely here…
- A lot of people need to stop eating junk foods…but they really don’t want to.
- A lot of people need to stop smoking…but they still really don’t want to.
- A lot of young people need to study harder…but they really don’t want to.
- A lot of people need better life insurance coverage…but they don’t want to deal with it now.
- A lot of people need financial planning…but they really don’t want to invest the time or effort.
Look around and observe carefully:
- A lot of people need to do a lot of things.
- But most people don’t DO things unless they emotionally want to.
- Or, unless they HAVE to.
Yes, people definitely need and should do a lot of things.
But the simple fact is, people generally only DO what they WANT or HAVE to do.
Makes sense?
Sure it does.
Are you actively applying those basic principles of human nature to your marketing?
No offense intended, but I’ll bet you ARE NOT.
You probably believe that most people need financial planning, (Yes, they definitely do.}
But just because they need it, don’t delude yourself into thinking that they want it. READ FULL BLOG >>
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