An Offer You Shouldn't Refuse Is Coming Your Way
Many of you will soon be receiving an invitation to a free-trial subscription to our exciting new media think and information service, MDI Direct. For three months, you will get a concise weekly Alert report?giving you our exclusive---and often unique---takes on important issues and developments like the real story behind "alternative" TV buying "currencies," the pros and cons of attentiveness measurements, and how CTV and streaming are evolving as ad vehicles. We also cover conceptual issues like which is more important, reach or frequency, plus hard hitting reviews of major new media studies and, in many cases, our own independent estimates covering ground that others can't---or won't--touch. You will also gain full access to our full library of Alerts, as well as our well known, in-depth, annual reports, all of which will help to make you a better informed media/advertising buff and will definitely stimulate your thinking. That's a promise.
Once your free trial ends you will be invited to subscribe to our service at a very modest price---an offer that we feel many shouldn't refuse.
Meanwhile, why not check out our website to see the kinds of reports and information we are providing? Their scope and subject matter may surprise you.
Ed Papazian