Off the shelves: Amazon bans NMN products

Off the shelves: Amazon bans NMN products

Following recent FDA ruling, Restricted Products Team of online retail giant issues notice to NMN sellers.

Back in November, we covered the news that the FDA had ruled that the popular longevity supplement ingredient beta-nicotinamide mononucleotide (NMN) could no longer be sold as a dietary supplement in the US because it “has been authorized for investigation as a new drug”.

The company conducting the research in question is clinical-stage pharma company Metro International Biotech. It is currently is working on “small-molecule NAD+ enhancers that leverage the NAD+ cycle to treat rare diseases and pursue significant improvements in human health to combat the adverse conditions of aging.”

My take on this: NMN is an enormously-popular supplement – and with good reason. It is a precursor of critical coenzyme nicotinamide adenine dinucleotide (NAD+), a molecule that plays a key role in myriad metabolic processes, including generating biological energy from glucose and oxygen, helping proteins regulate cellular functions, DNA repair and mitochondrial maintenance. NAD+ levels decline with age not only because we produce less, but because we use it up at a faster rate, and this double whammy can lead to accelerated aging and increased risk of heart disease, Alzheimer’s disease and type 2 diabetes.

No wonder supplements that boost NAD+ have become increasingly popular, promising to keep us younger and fitter for longer and stave off age-related decline; now it seems that the convenience of ordering them with Amazon’s famous one-click process might be off the table for the moment.

Supplement companies are keeping a close eye on proceedings; Longevity.Technology reached out to a couple to find out their thoughts…

Wonderfeel?told us that based on the feedback they had received from the former Directors at FDA and other experts, they find the FDA’s decision controversial and unprecedented, creating disruption in the market where “tens of thousands of Americans have been safely benefiting from the use of NMN supplements”.

Learn more about FDA ban on NMN supplements HERE.

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James Brown

Director of Nutrigenetics and Co- Founder of Muhdo Health

2 年

Hi Phil, In the not so distant future big pharma will apply so much pressure to the US government and FDA that all health supplements in the US will be banned and only available via your doctor with a hefty and expensive prescription.

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Michael Geisen

Future-focused Senior Sales Exec working with clients to define goals, develop and execute sales plans to grow revenue in Online Education, AWS Cloud Services, Web Design & Development, Manufacturing, and more.

2 年

It will be interesting to see how this plays out. We will probably see government(s) continue to struggle in finding the best path forward as science, medicine, and tech continue to accelerate.

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