On and Off the Screen: How Experts Build Their Authority Using Television Appearances and LinkedIn Networking

Professionals and experts who appear on television are often seen as authorities in their field, with their on-screen presence helping to establish their credibility and reputation. However, with the rise of social media platforms like LinkedIn, it's important for experts to find new ways to build their authority both on and off the screen. Let's explore how experts and professionals can use LinkedIn networking to enhance their reputation and establish themselves as thought leaders and authorities in their field.

1. Building a Personal Brand One of the first steps to building authority on LinkedIn is to establish a strong personal brand. As an expert, your on-screen presence likely already contributes to your personal brand, but it's important to extend this to your LinkedIn profile. This includes having a professional headshot, a detailed summary of your experience and expertise, and a consistent tone and voice across all your social media profiles.
2. Establishing Thought Leadership Experts can use LinkedIn to establish themselves as thought leaders in their field by sharing their insights, opinions, and expertise with their connections. Posting regular updates, articles, and videos related to their area of expertise can help them build a following and establish themselves as trusted sources of information.
3. Networking with Other Experts LinkedIn provides experts with a unique opportunity to network with other experts in their field, both on and off the screen. By connecting with other experts, producers, and industry leaders, experts can expand their network and learn from others in their field.
4. Participating in Groups LinkedIn groups offer a great way for experts to connect with other professionals in their industry and participate in discussions related to their area of expertise. By joining groups related to their field, experts can establish themselves as thought leaders and participate in conversations with other experts.
5. Engaging with Followers Building authority on LinkedIn requires engagement with followers. As an expert, engaging with your followers can help establish your credibility and establish yourself as a trusted source of information. Responding to comments and questions, participating in discussions, and sharing your expertise with others can help you build a loyal following.
6. Promoting Your TV Appearances Finally, experts can use LinkedIn to promote their on-screen appearances and establish their authority with a wider audience. Sharing behind-the-scenes photos, promoting upcoming appearances, and providing insights into their work can help experts build their brands and establish themselves as thought leaders.

"Television can be a powerful tool for building your brand and establishing yourself as a thought leader." - Rand Fishkin, founder of Moz

LinkedIn provides experts with a unique opportunity to establish their authority both on and off the screen. By building a strong personal brand, establishing thought leadership, networking with other experts, participating in groups, engaging with followers, and promoting their TV appearances, experts can use LinkedIn to enhance their reputation and establish themselves as thought leaders in their field.

Reach out to Dr. Tami Patzer to learn more. [email protected]