Ode to the Silent Change-Makers

Entrepreneurs live outside of structures. This gives us a unique vantage point—we see and experience structures from the outside in, while also gaining insights from those working within them. This combination makes it surprisingly easy to see “what could be better.”

It’s a bit like being able to "see the future"—not in exact detail, but with a strong sense of what’s coming, even if we don’t know precisely when or how it will unfold.

The hard part isn’t seeing what needs to change. Not at all. The real challenge is making it happen—whatever that “it” may be.

It’s difficult from the outside, but often even harder from within. In my experience, it’s generally easier to drive change from the outside—like with a startup—where you have full control over execution, rather than trying to force change from inside a big structure. That’s why so many innovations happen in startups first and only later get adopted by large companies.

Internally, change often happens through internal ventures or initiatives—essentially startups within a company. But these face their own challenges: internal politics, budget cycles, and the inertia of existing processes. The bigger the organization, the harder it gets.

This dynamic isn’t unique to entrepreneurship—it’s something we all experience as customers too. We often wonder, “Why don’t they get it?” when certain issues seem so obvious from the outside. A great example is when we travel to a foreign country. We immediately notice how some things are done differently—sometimes in ways that are much better than at home, and sometimes in ways that seem inefficient or outdated. From this outside perspective, we see many “easy wins” that could improve things. But for those within that system, those changes may not be as simple to implement as they seem.

From what I’ve seen—and from the wisdom shared by those far more experienced than me—changing the public sector or a large corporation from the inside is among the hardest, riskiest, and least rewarding challenges one can take on. The risks of failure are high, and even when you succeed, the upside is often limited, with many others lining up to take credit for the results.

That’s why I have immense respect for the people who take on these irrationally difficult challenges—the ones who push for change despite low pay, overwhelming responsibility, and a disproportionate share of the blame if things don’t go as planned.

I want to acknowledge and give credit to all the people I know who are in these positions—and to the many heroes around the world who see themselves in this message.

But I won’t name you here. Doing so would only make your work harder, your goals more complex, and give more ammunition to those who prefer to criticize from the sidelines rather than contribute to the effort.

So instead, to all of you who know exactly who you are: thank you! ??

Know that you are not alone. Your work is seen, and your commitment is deeply appreciated by many and very much I'm looking forward to meeting and working with more and more of you in future.

Let’s keep pushing for better...

- End of Article -

I'm going to dive deeper into AI agents in upcoming posts in this newsletter, exploring their evolving role in organizations, workflows, and the broader AI economy. There's a lot to unpack—from how AI agents collaborate with humans and other agents to how they reshape business processes, decision-making, and inter-company interactions.

I'm also collecting questions and ideas for perspectives to cover in future articles. If you have thoughts on AI agents, challenges you see, or specific angles you'd like to see explored, join the conversation on my LinkedIn post: link to post

Looking forward to your insights—let’s shape the discussion together.

Further Reading and Videos:

• Award Winning Vision Video (4mins): Life with an AI Twin - The Future with Your Own AI
• Keynote Speech (15 min): Talking Product AI - Revolutionize Product Experience & Gain Unprecedented Insights
• Newsletter: Talking Products - How AI is turning everyday products into smart solutions, elevating customer experiences with real-time interaction.
• Newsletter: Life with Personal AI Twin - Explore how a personal AI twin can simplify your life, streamline tasks, and enhance communication—at work and beyond.
• Newsletter: Digital Economy Development - ‘Knowledge sharing for creating new digital businesses and for making organizational transitions in digital economy’.
• Newsletter: Personal Data & Privacy - Exploring all aspects of personal information management, privacy, and the evolving landscape of digital security.
• Keynote Speech (30mins): Personal AI’s and Data Ownership - Personal Data Ownership, Data Clouds, AI, and Cybersecurity
• Keynote Speech: Raising ecosystems from the ground up - How do you develop them? How do you raise ecosystems from the ground up and know what is relevant and why?

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