The Odd Pair

Some of my readers might think that I believe you can will or think a fundraising program into existence.

Well, they’d be half right.??But perhaps not in the way their thinking.

Fundraising requires execution.?The more precise and timelier the better. ?I think the word is "skill".?A workman’s word.

Most fundraisers spend 90%+ of their time executing.?The important question is how effective is that execution?

Two different fundraising efforts that accomplish the same objective to “raise $10,000” can both succeed yet produce very different results.?

Huh?

Like $10,000 @$0.14 or $10,000 @$0.50.?Which would you prefer?

If I asked, could you tell me your relative fundraising costs right now??

Or—would it take head scratching and a few guesses??Or perhaps even a follow up question on how to determine that number.

This is why perspective is so important.?In any fundraising endeavor perspective should always drive skill.?Perspective—sometimes called “the big picture”—should always point the way.

Perspective and skill are often seen as a mismatched pair.?Like shoes that don’t match, these two qualities aren’t often worn together.

But should they be?

The thing about perspective is that everyone seems to have one.?And not necessarily the same one.

Funny thing about “perspective.”?For it to be effective, for it to be the actionable force, everyone in the organization must share it.?The same perspective or “big understanding.”

You may be saying, “What’s so important about ‘perspective’?”

The difference between the two efforts both raising $10K is perspective?

The perspective that delivers what I call a Culture of Generosity?

Here’s the good news.?Any organization, any organization, that wants it can get it. ?Period.

It’s never been easier.?Or more affordable?

It’s a matter of will.

Remember that EVERYONE in your organization has donor contact of one kind or another.?Even if it’s only directing a phone call or fielding a question at a business meeting. Investments of incredible significance and impact often hinge upon such seemingly inconsequential acts

How “incredible”?

In my own career, such an inconsequential act by a person in the organization totally uninvolved in “fundraising” was the direct catalyst for an eight-figure gift.

As a result of that first eight-figure gift (the first in the organization’s decades of history) ANOTHER eight-figure gift was closed in less than 24 months.?And a THIRD in 18 months after that one.

That’s how incredible.

Now read the above again—slowly.?Let it sink in.

So how do you get this “culture”?

Having a culture of generosity used to be the “hard” part.?If it wasn’t already a part of an organization’s DNA, getting there was akin to herding cats in a thunderstorm.?

No longer.?With paradigm-shifting Eight Principles training you get it—and keep it—in record time.?Training that’s interactive, fun and for everyone—yes EVERYONE—in an organization?

Note the emphasis on “interactive” and “fun”.

You bring the training “inside” your organization with your own facilitator and blow the top off your fundraising.?We call it continuous learning.?Here’s a video which gives you the complete picture:

Nonprofit fundraisers and leaders schedule a call. We'll determine very quickly if this is something that will benefit you.

Coaches and consultants this can be of immense benefit to you, as well.

As a coach myself, I feel the pain of coaches and consultants who spend inordinate amounts of effort and time just to get a client to the point where they “get it.”?It’s when that happens a consultant does their best work.

This is where the Eight Principles training platform is used to get your client “there” in record time.?You take everyone from board room to front desk to the same place?

Clients don’t care how you do it.?They just want results.?If you deliver the culture in record time, you get to your custom work faster.?You serve more clients.?They get faster results.

Here’s a brief video that explains everything:

Coaches and consultants, let me hear from you.?Schedule a call and we’ll see if Eight Principles Training is a tool you can use to build your business and serve your clients more effectively.

My goal is simple.?To show all who really want it the clear, proven path to abundance.

To Your Fundraising Success,

Larry C Johnson, Founder, The Eight Principles