In October, We Wear Pink: Breast Cancer Awareness
Breast Cancer Awareness Month holds a special place in my heart, not just because of its global significance, but because I know and love warriors who have faced this disease head-on. Their journeys have been marked by courage, resilience, and hope. My heart aches for those who have to fight this fight. To honor those currently in the heat of the battle, I want to remind our Armoire community why, in October, we wear pink. This month is a powerful reminder of the importance of awareness, early detection, and the unwavering support that surrounds those touched by breast cancer.
Why, in October, we wear pink
Breast cancer is the most frequently diagnosed cancer among women worldwide, accounting for about one in four cancer cases in women. In 2020, there were approximately 2.3 million new cases of breast cancer worldwide, making it the most common cancer globally, surpassing lung cancer for the first time. Additionally, breast cancer is the leading cause of cancer-related deaths among women globally, with an estimated 685,000 deaths in 2020. The lifetime risk of developing breast cancer for women is about 1 in 8. Let that sink in next time you get a table for eight at brunch.
In 2024, it is estimated that 297,790 new cases of invasive breast cancer will be diagnosed in women here in the U.S. Approximately 43,170 women in the U.S. are expected to die from breast cancer this year. Fortunately, the breast cancer death rate has been steadily decreasing due to earlier detection and improved treatment options. When detected early at a localized stage, the 5-year survival rate is 99%. This is precisely why in October, we wear pink.
Wearing pink during October has become a widely recognized symbol of support for Breast Cancer Awareness Month. Pink represents the fight against breast cancer, symbolizing hope, strength, and solidarity with those affected by the disease. The pink ribbon was introduced as a symbol for breast cancer awareness in the early 1990s. Since then, it has become the universal sign of breast cancer advocacy. The color pink is often associated with femininity, compassion, and nurturing, making it a fitting choice for a cause that largely affects women.
Pink is seen as a gentle, yet powerful reminder of the hope for a cure and the strength of those battling the disease. By wearing pink, people express solidarity with breast cancer patients and survivors, offering a visual symbol of care and support.
In October, we paint the town pink
From individuals to corporations, the wearing of pink unites people across the globe. It serves as a public statement that breast cancer awareness matters and encourages conversations about early detection, treatment, and the importance of research. Many organizations host special events, such as “Wear It Pink” days or pink-themed walks and runs, where participants don pink clothing to show support and raise funds. Major landmarks and institutions also illuminate their buildings in pink lights to visually demonstrate solidarity with breast cancer patients.
For those going through treatment or survivors of breast cancer, seeing the world around them “turn pink” can be deeply moving. It’s a reminder that they are not alone in their fight and that the community is rallying behind them. Pink also serves as a way to honor the lives of those who have fought breast cancer, whether they are survivors or those who have passed. It keeps their legacy alive by continuing to advocate for awareness and action.
By wearing pink, you become part of a global effort to raise awareness about breast cancer, promote early detection, and ensure that future generations have access to life-saving research and treatments. Whether it’s a simple ribbon or an all-pink outfit, this gesture makes a difference in spreading awareness and fostering support for those affected by breast cancer.
In October, we wear pink playful patterns
In October, we wear pink jumpsuits
Other ways to participate
In addition to wearing pink, there are two other significant ways to recognize Breast Cancer Awareness month:?
I want to make both of these easy for you. Below, I will share how to perform a self-exam and where you can donate.
How to Perform a Self-Exam
A self-breast exam is a way to regularly check your breasts for any changes that could indicate breast cancer. While it is not a substitute for mammograms or professional screenings, it can help you become familiar with how your breasts normally look and feel so that you can detect any changes early.?
Perform an exam once a month. The best time is a few days after your menstrual period ends, when your breasts are less likely to be swollen or tender. If you no longer have periods, pick a day of the month that’s easy to remember, such as payday, and make it a habit.
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In Front of a Mirror
Stand undressed from the waist up in front of a mirror with your arms relaxed by your sides. Look for any visible changes in your breasts, such as size, shape, symmetry, skin dimpling, redness, swelling, or a rash. Gently squeeze each nipple to check for any discharge, which could be clear, milky, or bloody.
Raise both arms above your head and again look for any of these changes. Next, place your hands firmly on your hips and press down to tighten your chest muscles. Look for any abnormalities such as dimpling, puckering, or asymmetry.
In the Shower
The shower can be a good place for a self-exam because your skin is slippery, making it easier to feel any unusual lumps or changes. Raise one arm behind your head. With the opposite hand, use the pads of your three middle fingers to examine the breast of the raised arm. Apply different levels of pressure. Use a circular motion (about the size of a quarter), or move your fingers in a vertical up-and-down pattern, starting at the collarbone and working down to your abdomen, then from your armpit across to your cleavage.
Lying Down
Lying down spreads the breast tissue evenly over the chest, making it easier to feel any lumps or abnormalities. Place a pillow under your right shoulder and your right arm behind your head. With your left hand, use the same circular motion or vertical pattern, covering the entire breast and surrounding areas from the collarbone down to the ribs and from the armpit to the sternum. Feel for any lumps, thickening, or hard spots.
What to Do If You Find a Lump or Change
Don’t panic. Many women have lumps or changes in their breasts, and most are not cancerous. However, you should always contact your healthcare provider if you notice a new lump or change in the texture or appearance of your breasts, experience unusual nipple discharge, or feel any persistent pain in one area of the breast. A healthcare professional can further evaluate any changes through additional tests like a mammogram or ultrasound. Let this be your reminder to schedule your annual mammogram.
Where to donate
There are several reputable organizations where you can donate money to support breast cancer research, education, and patient support. These organizations offer different ways to donate, including one-time donations, monthly giving, or participating in fundraising events like walks, runs, or cycling challenges.?
Susan G. Komen: Komen.org focuses on research, community health, global outreach, and public policy initiatives related to breast cancer.
Breast Cancer Research Foundation: BCRF.org primarily funds breast cancer research with the goal of advancing prevention, diagnosis, treatment, and survivorship.
National Breast Cancer Foundation: NationalBreastCancer.org provides early detection services, breast health education, and patient support services like mammograms for underserved communities.
Living Beyond Breast Cancer: LBBC.org offers emotional, practical, and evidence-based content to women and men diagnosed with breast cancer.
American Cancer Society: Cancer.org supports cancer research, advocacy, and patient services, including those specific to breast cancer. They provide resources for prevention, screening, and treatment.
Dr. Susan Love Foundation for Breast Cancer Research: DrSusanLoveFoundation.org focuses on innovative research and approaches to better understand breast cancer, with the goal of eradicating the disease.
METAvivor Research and Support: METAvivor.org focuses on funding research specifically for stage IV metastatic breast cancer, which has historically been underfunded.
The Pink Fund: ThePinkFund.org provides financial assistance to breast cancer patients to cover non-medical expenses while they are undergoing treatment.
Young Survival Coalition (YSC): YoungSurvival.org supports young adults affected by breast cancer by providing education, resources, and a strong community.