October in Tech

Are you ready for the fall season in tech, friends? In this newsletter, JetSoftPro has gathered the hottest new trends that will be discussed in the tech industry in October 2024. Dive into these topics if you haven’t already, and who knows, you might even get inspired for a new project!

1. Electric Vehicle Infrastructure

The e-transport industry is developing rapidly. Recently, there have been reports that designers have found a solution to one of the biggest challenges in the field—electric vehicle fires. The market is currently in the phase of scaling infrastructure, with a particular focus on charging stations, which are multiplying as the number of electric vehicles grows, reducing charging time, and adding auxiliary systems and devices that can further equip the car. The key players in the market are established, and the race for leadership, where the speed of development is crucial, has begun. Therefore, we expect major manufacturers to pay special attention to startups aiming to improve electric vehicles and simplify their maintenance. This could be an exciting opportunity for you if you have ideas in this area.

2. Brand Intelligence

The launch of the new iPhone with Apple Intelligence has confirmed the power of a new trend—branded AI platforms. Major brands are actively developing their own AI systems and building their functionality around brand values, giving each AI platform its unique brand identity. Beyond the overall boom in AI technology, we’re seeing strong demand for AI customization and its significant role in shaping a brand's image on the market. Gradually, having an AI platform or AI component in business is becoming a mark of excellence. Branded AI platforms are a costly investment, accessible mostly to large companies with significant budgets. However, smaller businesses also want to compete using AI. So, the first to figure out how to customize AI and train it to represent the values of small businesses, differentiating them from one another as a competitive advantage, will hit the jackpot in the market.

3. Advertising on Robots and AI

The advertising business is exploring a new channel—delivery robots and other mobile objects capable of displaying ads. Delivery drones, while becoming more common, still attract a lot of attention; they’re eye-catching, and advertisers will definitely want to capitalize on that visibility by placing ads on them. Soon, AI platforms will also become a new frontier for advertising. Some proactive companies are already training open platforms like ChatGPT to provide favorable information about their brands when asked. While it’s clear that there will be efforts to limit advertising in widely accessible AI tools, businesses will find ways to create a media space there. If you can offer such a solution in the coming months, you have a great opportunity for rapid growth and scaling your new business.

We wish you a productive business season and success in your ventures. Stay tuned to our newsletters to keep up with the freshest trends and topics on the market every month.