Is October Prime Day Worth the Hype for Sellers?

Missed us? If you’ve been waiting for the hottest e-commerce news, we’re back this week with more..

Here’s what we got:

• Amazon announces dates for October Prime Day and how other eCommerce platforms are reacting.
• The true value of October Prime Day?and why sellers should consider?partaking despite lower margins.
• TD Canada’s new e-commerce platform?and what this means for small Canadian businesses.
• Everything you need to start with Google ads for Shopify?so you can maximize your efforts and increase sales.

The Amazon Corner

Fall into Savings: Dates for October Prime Days Announced!

Get ready for some major savings because Prime Big Deal Days is coming back in October 2024! This highly anticipated event hosted by Amazon offers exclusive deals and discounts to Prime members.

But that's not all; other retailers like Walmart, Target, and Best Buy also tend to host their own mega sales around this time. Sellers on all platforms can expect increased sales and traffic during this time,? so it's important to take advantage of this opportunity as a seller.?

?Learn more here…

Top Retail and E-commerce Stories

October Prime Day: Is It Worth the Hype for Amazon Sellers?

Amazon's October Prime Day may not be as profitable for sellers as its summer counterpart, but it still presents a strategic opportunity. Specifically, one to clear out stale inventory and gather data on customer preferences.

While some brands worry about cannibalizing holiday sales, others have found that participating in both the October event and post-Thanksgiving deals provides a significant boost in revenue. To stand out during this relatively new promotion, brands are mixing up their offerings and even releasing new products outside of Amazon's platform.

More of this story here…

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