October Newsletter

Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars and events.

Highlights from the Future Trends of SEO in Manchester

We were in Manchester for the Future Trends of SEO event at the Everyman Cinema last week.

In collaboration with Havas Media Network and Havas Market, the discussions focused on decoding cutting-edge search updates to develop future-proof organic strategies.?

Marketing leaders from Haier Europe and Motorola Solutions also shared their insights during a Q&A panel discussion.

During the live sessions, we covered:

• How to align your organic search and paid strategies
• How using generative AI can increase the value of your content
• Planning out a roadmap to better collaboration and search maturity

Thanks to our speakers, Lucy Barnes, James Bentham, Amy Banks, and Alex Walker, as well as all our guests.

Check out the highlights video from the last edition of this event from the Havas HQ at London Kings Cross. ??

The Future of SEO Report

As user journeys become more fragmented, marketers must realign their approach to organic search. This report addresses these challenges and provides actionable guidance to help you truly maximise the value of SEO.

Read the full report by clicking the link below.

What Came Before Google? A Brief History of Search Engines

In the early 1990s, search engines revolutionised how we discover and interact with information. But did you know that Google was not the first?

In this blog, our Head of SEO, James Bentham, explores the history of search engines, how they have evolved, and the challenges faced by marketers today in light of the current evolution of organic search.

We reveal what search engines came before Google, look at how these pioneers shaped today’s search landscape, and examine how SEO has evolved to keep pace.

Read our blog to learn more.

Leveraging Optimisation and Experimentation to Drive Growth

In this on-demand webinar, Optimizely joins us to explore how large-scale businesses can supercharge their experimentation efforts to deliver genuine growth. Together, we showcase the tools you need to elevate your digital innovation initiatives and stay ahead.

Teaming up with Optimizely, we equip you with strategies to propel your online growth.

In this webinar, we cover:

• How experimentation drives value for your business
• Harnessing the power of Optimizely for your experimentation efforts
• Delivering digital innovation that translates into growth for our clients
• Optimisation best practices for achieving a seamless digital experience

As the Optimizely Experimentation Partner of the Year 2023, we demonstrate how CRO can create aspirational online experiences. Watch our on-demand webinar to learn more.

Google or Meta: Who Should Lead the Digital Ads Battle?

As Google ramps up efforts to capture Meta's ad budgets, marketing agencies are asking whether social or search teams should take the lead.

Social and search team structures are evolving rapidly, creating internal tug-of-war while Google’s innovations are making it easier to shift budgets from other platforms, but how should teams adapt?

Our Bibbable Associate Director, Gina Wisse, recently spoke to The Drum to give her insights on where the core focus of agencies should be when planning out the best strategy to support clients with their media spend

Read more about the changing landscape of paid media in the Drum.