The October Issue of the Toy Book is Here!

It's time, friends — the Toy Book's annual Fall Toy Preview issue has arrived! Generally, this is the issue that would've hit the streets at Toy Fair Dallas. While we weren't all gathered at the Dallas Market Center, there's no shortage of fantastic toys and new stories to tell.

As our Editor-in-Chief Maddie Michalik said, "Despite changes and uncertainties that we’re still adjusting to, this issue of the Toy Book still celebrates all of the up-and-coming toys and games that will bring smiles to kids’ faces next year."

This issue is JAM-PACKED with an early look at new toys and games for 2021 PLUS an extended preview of some late holiday launches for this year!

We have the regular sections you're used to, including Editor's Viewpoint, WIT Stories, Toy Association Updates, ASTRA Insights, Raising the Bar, Media Mashup, and more plus fantastic features about pop culture toys, "USPS: Not Delivering," and predictions for the future in addition to a special spotlight on farm toys and the farm and ranch retail channel ("Harvesting the Fun") by yours truly. And there's even more packed inside!

Give the new issue a read in digital form right here: https://toybook.com/10-20/

Print subscribers can look for the new issue in mailboxes within the next week or so, and if you're in the toy industry, a manufacturer, designer, distributor, retailer, etc. and aren't already receiving the Toy Book, shoot me a message and let's see what we can do about that! If you're at all connected to the business of play, you SHOULD be receiving the Toy Book!

#weknowplay