October - Insights & updates

October at Proactive PR has spotlighted important PR and digital marketing developments. From insights on Google AI overviews to practical tips for digital ads and creating standout feature articles, we've been busy helping clients make an impact. We’ve also been supporting clients globally at key events – read on for insights and highlights from across the month!

Google’s new AI Overviews

AI is making waves in digital marketing, offering new ways for brands to connect with audiences and work smarter. One of our blogs this month covered the latest AI update to Google – Google AI Overviews – a new AI-generated response within Google search results. Our digital PR lead Conor Woodhall delved into what this update means for marketers and how the update could be hurting your business’ website traffic. Read more here.

Dos and don’ts of digital ads

Digital ads can be powerful - but only if done right. Our experience of managing our clients’ sponsored ads means, we know what works (and what doesn’t). In our latest blog, we cover the essential dos and don'ts to help you maximise your ad spend and reach your ideal audience. Discover the full list of tips here.

What is a feature article, and what benefits does it bring?

At Proactive PR, our approach combines traditional PR and content creation with our evolving digital marketing services. Content comes in a variety of styles, and each piece goes a long way in supporting digital marketing efforts. In fact, content creation is a top priority for 45% of communications leaders’ marketing plans, but choosing the right format for this is essential. Senior PR Consultant Cal Dunnington takes a deeper look into one of these content styles – feature articles. He explains how feature articles can establish your business and its experts as thought-leaders within your industry and help you to reach your target audience. Read here.

New episode – Connected Communications podcast

With over 546 million listeners worldwide in 2024, podcasts are everywhere. But are they a powerful tool for B2B tech marketing? In this episode of Connected Communications, Agency Director James Page and Digital PR Manager Conor Woodhall explore how podcasting can transform your marketing strategy. Listen on Spotify here.

Client highlights

• ACOME ’s Nanomodule ultra lightweight (ULW) fibre cable has been shortlisted as a finalist at the #INCAAwards2024 in the Technical Innovation category. The recognition is a testament to ACOME’s commitment to continuously develop its products to respond to the current market demands. Learn more about the ACOME ULW fibre cable here.
• Trusted Computing Group launched a new training course to enhance global cybersecurity skills. In collaboration with Open Security Training 2, the course offers hands-on training for software developers and students on advanced TPM functionalities like Enhanced System API and Platform Configuration Registers. As covered by Securityinfowat.com – read here.
• Speedcast partnered with Marella Cruises to enhance customer and crew Wi-Fi on its fleet of ships. Read the full press release on Riviera here.
• HomeGrid Forum sat down with IoT Insider to discuss the importance of leveraging G.hn tech for fibre extension in multi-dwelling units. Read here.
• Avnu Alliance organised and hosted the 9th edition of TSN/A - a premier conference offering insights and outlooks into Time-Sensitive Networking.
• HUBER+SUHNER unveiled a new production line for its LISCA cable assemblies at the CL Electrical Control headquarters in Bristol, UK. Read the full press release in VanillaPlus , here.
• prpl Foundation members headed to Paris for the Global prpl Summit 2024, sharing their insights of using prplWare through detailed talks, panels and workshops.
• River Advisers published a new blog highlighting the importance of the ‘regulatory sandbox’, a flexible, controlled environment to test new services and technologies before they launch. Read more here.
• Broadband Forum ’s latest blog explored how the Broadband Acceleration Seminar (BASe) series helps the broadband industry navigate the shift towards services-led networks, with a calendar complete with vBASe webinars and physical events that provide educational sessions and collaboration opportunities. Read more about the BASe series and available sponsorship opportunities, here.
• Did you miss the chance to attend ECOC Exhibition ’s #ECOC24 this year? Watch the highlights video here and relive the three-day event at Messe Frankfurt, where a record-breaking 7,800+ delegates gathered for insightful presentations and industry-shaping discussions.

Events

October has been busy for us as we supported clients at industry-leading exhibitions and their own hosted events. Our team has been on-site at various locations globally, from the USA for client member meetings to the Balkans for an industry conference. We’ve supported with content creation at all including video, social media, digital ads, and article writing – all driving the success and impact of these events. As the year draws to a close, we have a few more events coming up, including:

The INCA Summit: Defining the Future, 26-27 November film crew on-site

Data Centre World, Paris, 27-28 November

If you would like to book a filming slot at any of the events that we have a film crew on-site at, or are interested in meeting our Marketing Director Jade Hush, please contact her on [email protected].