October Influencer Roundup
October saw the rise of Gas, a new age of TikTok live shopping, Youtube handles for all, and much much more. Let's take a look at the top stories shaping influencer marketing and social media during the spookiest month of the year.
TLDR: TikTok is set to partner with TalkShopLive to bring live shopping to the US just months after abandoning a similar initiative. TalkShopLive will provide infrastructure and support for the shopping livestreams while TikTok will initially cover the platform’s commission charges on livestreaming sales.?
TLDR: A new survey from Ad Age and The Harris Poll found that nearly half of U.S. consumers consider input from influencers when purchasing a product or service
TLDR: Horizon Media found the group no longer believes in mainstream pop culture. Trends are changing so often, there really isn’t a ‘mass culture’ anymore. Subcultures are the new demographics as members of this generation connect and respond to the things they are most passionate about.
TLDR: Handles have arrived for Youtube. Similar to other social platforms the @handle will help people find & interact with you & your YouTube channel.?
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TLDR: TikTOk made a slew of announcements at TikTok World including Match Suggestion to provides lists of creators based on a brand's brief, Open Application for creators to apply to briefs, Invite Links for brands to collaborate with creators who aren’t TTCM members, Comment Anchor for creators to pin a clickable link to the top of comments, Focused View for brands to only pay for an ad when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds, Showtimes for Movie studios to show a full trailer and display details on showtimes with links to buy tickets and Profile Kit for creators to display up to six videos on another site.
TLDR: Creators who sign up will have access to tens of thousands of products and are given the opportunity to earn revenue while earning commissions on sales they refer with no cap.
TLDR: StemDrop is an incubator for TikTokers to collaborate with musicians to co-create tracks. As soon as the song drops, the community will be able to access the ‘stems’ (the individual components of the song like drums, bass guitar and vocal parts) and create, record and share their own versions.?
TLDR: A new app for high schoolers is ranked #1 in the app store, beating out BeReal and TikTok. The app "Gas" lets users send anonymous compliments to their friends and classmates through polls. Gas has 1 million daily active users and is acquiring 30,000 users per hour.
Brand Influencer Activity: