October 2024 newsletter
Make the most out of your Black Friday ads
Make the most of your ads this year by using our attention-grabbing formats! From classic desktop ads to our immersive mobile Reel Expander, we have the best format templates ready for you to go. No time to create any ads yourself? No problem. Our creative team is happy to do it for you.
Obsidian maximises performance with Creative Optimisation
Obsidian Digital (https://obsidian.dk/) enhanced their client's ad performance with our Creative Optimisation tool which automatically serves the most effective creative at the right time. This effortlessly improved key metrics like attention and click-through rate without the need for constant oversight.
Ads that grabbed our attention
Sainsbury's is coming for another supermarket with their colourful price matching ad in our Desktop Seamless Skin format, created by Adnami.
ZWILLING Gruppe highlights its new razor with this sharp (pun intended) Mobile Responsive Cube ad, based on a collaboration between Vivalu and Adnami.
Still unsure about attention measurement?
You've probably heard all the buzz about attention measurement. But do you know how to use it and what it can actually do for you? Check out our brand-new Sonar attention measurement page where we compiled everything you need to know to stay ahead of the curve.
Viewability is still considered an indicator of success. Read why attention is the superior metric and how you can leverage attention to increase campaign performance with 3 concrete tips.
Viewability - eine gute Kennzahl zur Messung von Kampagnen-Erfolg oder komplett veraltet? Svenja Damzog erl?utert warum die Zukunft der deutschen Werbung in der Messung von Attention (bzw. Aufmerksamkeit) liegt.