October 2024 Digital Marketing Minute
AdRoll, a division of NextRoll
AdRoll is a marketing and advertising platform that helps marketers grow revenue & save time.
It's spooky season! ?? Take a look below to learn which companies are running fun Halloween-themed campaigns this year. And if you were scared of Google AI impacting advertisers, take a look at our recent meta-analysis of Google AI Overviews. For now, Google AIO is a ghost of what it once was. ??
The Latest From the AdRoll Blog
Advertisers Not Impacted by Google's Generative Search — Yet [6 min read]
Dig into Google’s strategy for its new AI Overviews product, including initial performance, and how it could affect your ads in the future. →Read More
Why CTV Should Be a Part of Your Holiday Strategy [5 min read]
One of the most promising marketing channels you can use to boost holiday sales this year? Connected TV. Here’s why and how to get started. →Read More
Industry News and Updates
Behold the Boogeyman: Brands Latch Onto Halloween for Creepy Campaigns [Adweek]
2 Years of Generative AI in Business: What's Changed? [CMSWire]
Guides, Tools, & Resources
ICYMI: Mastering cross-channel attribution webinar
Paid ads are expensive. Are you making the most of your budget and spending in the right places?
Learn how to centralize reporting, identify the channels and campaigns that are generating the most revenue, and use attribution data to make informed advertising decisions.
“The bigger an agency becomes, the harder it becomes to provide high-quality service.”
That’s why ROAS PPC labels themselves a marketing “anti-agency” and stays extremely close to each and every client. And by using AdRoll to facilitate best-in-class retargeting across accounts, they achieve results like 300% ROAS.