October 2024

It’s officially fall—the final quarter of 2024 is in swing! ??

Welcome to October's spooky edition of The Right Click – where we bring you the latest insights & updates to help you stay ahead of the curve on all things software success – for everyone in SaaS (vendors, customers, partners, and users).

We’ve relaunched our website!

No jump scares here. Visit our new site today to learn more about the problems we solve, the teams we help, and the thousands of customers that trust BrainStorm.

>>>If you're a software customer ?? this is for you

>>>If you're a software vendor ?? this is for you

>>>Curious about what BrainStorm does ?? click to find out

?? 2024 BrainStorm Stormies Award Ceremony

This week we had the privilege of hosting the Stormies Digital Employee Experience Awards Ceremony at Silicon Slopes, where we celebrated the innovative achievements of forward-thinking leaders?in IT and End-User Management.

Thank you to Clint Betts (CEO @ Silicon Slopes ) and Kate Sharp (Director of CS @ BrainStorm Inc. ) for hosting this live event.

The Stormies are first-of-their-kind digital employee experience awards recognizing the outstanding efforts of IT, L&D, and HR professionals within their organizations.

Congratulations to our winners:

• Most Innovative End User Adoption Program Award: Ashley A. Wolfe, M.A. @ Northern Trust
• Most Strategic Digital Employee Experience Award: Sue Wagner @ 波科
• Most Innovative Strategy for End User Communication Award: Libby Taylor @ 安捷伦
• The Legacy Digital Workplace Leader Award: Lalja Hammons @ Fairfax County Government
• The Changemaker Award: Kevin Caine @ Progressive Insurance
• Excellence in Aggregation of Software Adoption Award: S. Thurston Evans @ American Express
• Trailblazer in Workplace AI Adoption Award: Ryan Dolney @ Masco Corporation

Thanks to everyone who participated. ?? Be on the lookout for the 2025 Stormies award submissions.

>>>Watch the awards ceremony

Check out what's coming up on Season 3 of SaaS Therapy

??? What to expect from our next spine-chilling lineup:

• Mark Sunday (former CIO @ Oracle) shares what spooks him when signing SaaS contracts and renewals
• Andrew Carothers, CCXP (Digital CX Director @ 思科 ) walks through why creating a customer experience isn’t as scary as you think
• Matthew Collier (CCO @ Pluralsight ) is here to tell you how KPIs should be a treat and not a trick
• Dwayne Grant (VP of CX @ EverCommerce ) will show you how to raise your onboarding process back from the dead
• Maria Manning-Chapman (@ TSIA ) will haunt your thoughts with her expert customer education strategies

?? Don’t get caught in the dark—tune in!

>>>Check out the podcast

Customer Education Monthly Insights Program | October with Michele Wiedemer

We recently launched a program that brings together customer education professionals to learn from each other on relevant topics through monthly surveys and survey insights calls facilitated by an expert.

Enroll in the program today to complete the survey each month and join the expert calls.

?? What’s brewing this month:

• October’s topic: "Characteristics of a learner-centered model in Customer Education"

• October’s Insights Call: Oct 25th with the wickedly talented Michele Wiedemer

>>>Request to join

Oct 16 – 17 | Washington DC | ZERO-IN 2024

We’re headed to ChurnZero 's annual conference, ZERO-IN, for a hauntingly good time with hundreds of customer success leaders. ??? Todd Kirk and Casey Trujillo are excited to lead a workshop where attendees will practice techniques that move CS from low to effective adoption.

If you’re going, don’t forget to join ??? Todd Kirk 's breakout session if you want to learn the 3 things clients want from their CSMs.

>>>See you there

Thanks for clicking with us! ??Stay tuned for another 'right click' in November.

P.S.—We’re all about learning together, and your feedback is incredibly valuable to us. Is there something specific you'd like to see more of in the next edition? Let us know in the comments & we'll keep the conversation on customer education going strong. ??