October 2024: Answering the BIG marketing questions… ??

When it comes to effective marketing strategies, asking the right questions is half the battle — the other half is getting to the right answers.

One of the big questions, and subsequent answers, we work with a lot at Zartico is this: What can I do to fill my hotel rooms, restaurants, shops, and attractions during a slow shoulder season?

We’ve seen it all. Common approaches include hotel promotions or one-off community events. But without a lot of strategic support, these tactics often fall short.

What works instead is a carefully planned, strategically executed integrated marketing campaign, says Zartico Co-Founder Jay Kinghorn.

Jay Kinghorn lays out a 7-step playbook for marketing success that uses Zartico’s visitation and spending data — along with a little creative brainstorming and community engagement — to build an integrated campaign targeting the unique interests of your shoulder season travelers.

1. Start with your “why.” Discover who visits outside of peak season, then ask why.
2. Dig into the deeper reasons these people visit during your need period.
3. Locate the ideal visitor for this activity and season.?
4. Consider what activities might keep them around longer to experience more of your destination.

Continue reading Jay’s formula for driving off-season visits .

Destination Faces

Link Lineup?

?? Are you standing on a marketing data goldmine? David Bahlman uncovers the potential for destination marketers to leverage lodging data more strategically.

?? If you want to share data with stakeholders but you aren’t sure where to start, swipe this simple guide for inspiration.?

?? Your website has a lot to tell you —?are you listening? Jay Kinghorn talks website attribution — tying web sessions to in-person visits — with data provider Azira. Watch the conversation on demand.

?? CEO Sarah Lehman weighs in on the “founder mode” vs. “manage mode” debate —?find out which leadership style guides her work at Zartico.

?? Shoutout to Connelly Partners , McDaniels Marketing , PaperKite , MMGY Global , and Herrmann Global for becoming the newest Zartico Certified Agencies, ready to deploy their data intelligence know-how to support their destination clients!

?? We’ve been everywhere… Last month we visited conferences and clients in Oregon, West Virginia, Minnesota, California, Alabama, New York, Georgia, Utah, Colorado, Tennessee, and Hawaii. Here’s where you can find the Zarticans this month.

?? World Tourism Day was September 27th! Enjoy a look at Zarticans’ recent travels.