October 2023 Spam Update

Hey, have you heard the news? Google just rolled out a new update that will make your search experience much better. No more spammy results that try to trick you with cloaking, auto-generated, hacked, or scraped content.?

The update was out on October 4th, 2023. This update affects all regions and languages, so no matter where you are or what you search for, you'll get more relevant and high-quality results. Isn't that awesome?

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Here is what Google is saying:?

“While Google's automated systems to detect search spam are constantly operating, we occasionally make notable improvements to how they work. When we do, we refer to this as a spam update and share when they happen on our list of Google Search ranking updates .”

It’s been a while since the update has come out and the update is making waves on several platforms such as X.?

Barry Schwartz has written a great article about how the Spam Update impacted different niches. It's worth a read!

https://www.seroundtable.com/google-october-2023-spam-update-working-36179.html

If you notice any changes or issues with your site, check out Google's Spam Policies and follow them.

For more information, check out our video.?

Meanwhile, if you have been affected by the spam update, here are a few ways you can ensure that you don’t get victimized by the Google Spam Update.?

1. Stay updated with Google’s spam policies

If you haven’t checked the latest spam policies , and you don’t check it every once in a while, then you are doing your website wrong!?

Hint: The new policies include information on reducing practices such as keyword stuffing, closing, and blackhat link building practices.?

1. Ensure you create high quality, original content?

For every Google update, there is a simple trick - keep your content fresh! Yes, Google always wants fresh and original content that will help users get what they want. The EEAT standards are the way to go all the time!?

1. Secure your website

Hacked and similar spam is seriously targeted in the October Spam Update. Ensure that all your software and plugins are up-to-date. You can do this by securing the protocol that is installed (HTTPS). This will further ensure that your website is safe from vulnerabilities.?

1. Get votes of confidence from backlinks

Finding websites in a LEGAL whitehat practice can help you gain popularity, trustworthiness, and authority. This assures Google that your website is authoritative and genuine.?

1. Keep up with updates

Finally, ensure that you follow all Google Updates in the future and keep a close eye on your website. Do everything right, and you will not ever suffer!

To follow future updates, you can also follow our Newsletter on LinkedIn.?