October 2023 Digital Marketing Update
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Wondering what has been changing in the world of digital marketing this month? TikTok is testing increasing the maximum length of its videos, new AR-powered ads have landed in Google Ads, plus heaps more. Read on to find out more. ??
Social media marketing
15-minute uploads may soon be possible on TikTok
TikTok is testing giving users the possibility of uploading 15-minute videos onto its platform.
TikTok and HubSpot join forces
The new partnership will enable leads to sync in real-time between TikTok and the HubSpot CRM platform.
Polls arrive in Instagram comments
The social media platform is testing letting users add polls to the comment sections of their posts and reels.
Performance marketing
Search Themes feature lands in Google Ads
A new “Search Themes” feature is being rolled out for Performance Max campaigns in Google Ads. The new feature helps advertisers to identify topics and categories customers are interested in.
AR beauty ads are here
Google Ads has released a new Augmented Reality (AR) ad option. The new AR Beauty Ads options empower beauty brands to offer virtual try-ons.
2024 ad trends based on data
Zappi has analysed 4 years’ worth of advertising data to predict the advertising trends most likely to dominate 2024.
AI
OpenAI Announces Preparedness Team
To help promote the safe development of AI, OpenAI has launched a Preparedness Team. One of its focuses is to build strategies to help prevent the misuse of AI.
AI is getting better at analysing websites
Microsoft has shared that they have found AI-powered large language models can be as effective as humans in analysing the relevancy of search results.
New AI features coming to Google Maps
Google Maps is adding a new Immersive View feature, expanding its Maps Lens tool and widening its visual search results.
SEO
领英推荐
Microsoft gives tips on SEO for AI search
Preparing SEO tactics for AI search requires a different approach than planning for regular search. Microsoft's Fabrice Canel shares their insights.
New Google image fact-checking tools
The new search feature in Google is aimed at helping people verify the sources and context of images.
Google's October core and spam updates are now complete
Google rolled out updates in October aimed at demoting low-quality sites and rewarding websites with helpful content and positive user experiences.
Email and content marketing
CMI releases new B2B content marketing outlook
The Content Marketing Institute has released its latest report on B2B content marketing benchmarks, budgets and trends for 2024.
EngageBay releases its 2024 marketing automation predictions
Which marketing automation trends will grow over the next 12 months? EngageBay has its money on social shopping, AI assistance with cleaning data and more.
A hit of email inspiration
Check out the Litmus team's favourite emails for October 2023.
Analytics
Changes to GA4 attribution models
First click, linear, time decay, and position-based attribution models are being phased out in Google Analytics. Marketers will be able to use a new "calculated metrics" feature instead.
New first-party data tool
Google is rolling out a new tool - Google Ads Data Manager - to help make it easier for businesses to manage their first-party data in one place.
New GA4 features for 360 customers
Customers on the paid version of Google Analytics (Analytics 360) will gain access to new customised reporting features, faster data exports to BigQuery and other enhancements.
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