October 2023 Digital Marketing Minute

October 2023 Digital Marketing Minute

In this month's edition, we're talking about all the ways you can improve your brand safety. From spam social media comments to Made for Advertising websites, find out how to avoid finding your brand associated with content you don't want.

Next, learn how you can register for a workshop you won't want to miss before the holiday season, Converting Who You've Got: a CRO Workshop.

Let's dive in!


The Latest From the AdRoll Blog

How Social Comment Moderation Improves Campaign Metrics - [4 min. read]

Learn from our partners at Respondology about filtering out hateful, damaging, or spam comments to safeguard your brand reputation and drive more conversions. Read Now→

How AdRoll Prioritizes Brand Safety and Protects Your Ad Spend - [5 min. read]

Not all ad placements are equal. Find out how we protect brands from websites featuring unsafe or unsuitable content. Read Now→


Industry News and Updates

  • Power of AI in Modern Marketing [TechBullion]
  • How Meta, TikTok Ad-Free Tiers Could Impact Advertiser Budgets [Marketing Dive]
  • The Future Is Now: Vibhor Kapoor Of AdRoll On How Their Technological Innovation Will Shake Up The Tech Scene [Medium]


Guides, Resources, & Tools

The Ultimate Holiday Marketing Guide

Get ready for Black Friday battle!

It’s time to go all in on retargeting campaigns, loyalty programs, and abandoned cart recovery to make the most of the season’s highest-impact shopping days.?

Learn how in our step-by-step holiday marketing guide.

Download Now→


Convert Who You’ve Got: Conversion Rate Optimization (CRO) Workshop

DYK: Acquiring a new customer is 5x more expensive than retaining your existing ones?

Join our workshop to learn CRO best practices for ad creative and webpages and how to implement them to fire up growth through the end of this year.

Register Now→


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We'll see you here next month! (And in your inbox!)



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