October 2022 Re-Cap Newsletter
The Kool Source
We help our partners Get Visible, Get Found & Get Paid. Nothing More. Nothing Less.
Are You Prepared For GA4?
If you haven't heard yet, Google Analytics is making big changes! Google will be transitioning from Google Analytics Universal (commonly known as Universal Analytics) to GA4 on July 1, 2023. This means that Google will be dropping support and tracking for Universal Analytics starting July 1st. While the change to GA4 seems like a while away, we recommend beginning the transition process as soon as possible to avoid any hiccups.
The switch to GA4 will be much bigger than any Google Analytics changes in the past. Expect changes to systems/processes, tools, skills/training, and potentially your annual budget, to ensure a smooth transition. Overall, GA4 is going to give you more flexibility and control over your analytics, but that comes with requiring more setup and forethought into your analytics. This is why we recommend beginning to think through your plan now.?
In short, you have four options to pick between when planning out your tracking past July 1st.?
Once you have decided on a measurement solution for the future it is time to start preserving historic data. This will be detrimental if you want to continue your year-over-year reporting. While there are different paid solutions to aid in this process, exporting within Google Analytics to spreadsheets such as Google Sheet or Excel appear to be the most reliable method.?
While all this seems daunting, the more prepared you are the less stressful this change will be. We recommend doing further research into what works best for your company and getting the start on your plan before the end of 2022.
Blog Spot
See The Kool Source's top blogs for the month.
A Simple Guide to NFTs: Am I Too Late to Profiting from NFTs?
It’s crucial to learn about this industry before diving into it head first. The industry is vast, and it’s easy to get lost if you don’t know how to navigate it properly.? Read More
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Best of Halloween Marketing 2022
October is an exciting time for businesses, as Halloween can provide a chance to try some fresh and exciting marketing ideas. Every year brands launch memorable campaigns that grab their audience’s attention and get people excited for the upcoming holiday. Read More
The Generational Differences In Marketing
As a result of the different generations being born at different stages of technology, each generation has a unique way of responding to different messages, social media platforms, and brands. For that reason, marketers have to adapt constantly and make ads based on an age range depending on the product or service they are offering.?Read More
Articles Of The Month
The Kool Source team is always?searching the internet for articles that will elevate our marketing skills. Here are some of our favorites from the month!
PPC and SEO: Maximise Returns With This Blended Strategy by Katya Vakulenko
Many eCommerce retailers view PPC and SEO marketing as two separate strategies and may only invest in one channel at a time. However, both strategies need to be combined for a business to reach its full potential in digital marketing. Read More
5 Best Practices for Great Landing Pages
In this blog, you'll learn about the key components of a great B2C and B2B landing page and how you can integrate them into your content to increase conversions. Read More