October 19th: What's new in the industry this week?
Featured Trend
How much is too much caffeine?
?? The FDA cites that a person should consume no more than 400mg of caffeine daily
? Though coffee and tea have been popular ways to get a little pep in your step, energy drinks are also a common choice these days
?? Newer brands and more neutral marketing have broadened the consumer segment for energy drinks
?? Energy drinks used to be typically consumed by partygoers, laborers, athletes, and gamers but these days it’s common to see an office worker reach for a Celsius, maybe even two
?? Though the energy drink space may seem saturated, only a handful of drinks in this space use natural sweeteners while many still use sucralose – a bit of a difference when compared to the functional beverage or soda space
In the meantime, here’s what we’re reading:
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General Industry News
Snack & Beverages
New in Snacking
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Center of Store
New in Center of Store
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Plant, Protein & Dairy
New in Protein
New in Cheese & Other Dairy
Non-Food
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