Oct'24 Edition - PPC Automation: The Future of Paid Ads

PPC or “Pay Per Click” advertising is still one of the most attractive tools for paid media advertisers. However, in the past, bidding for and implementing PPC strategies has been notoriously complex. Going into 2024 and beyond, we’re likely to see more companies simplifying the process with the use of AI automation.

We’ve already discussed how AI automation and machine learning can improve smart bidding strategies. However, there are a lot of additional automation possibilities for companies to discover too. Going forward, companies will begin using more automated solutions to help test their ads before they roll them out to customers. Automated testing processes will make it easier to track which strategies will lead to the best results for specific business goals.

Automation can help companies to enhance CPC by looking for ad auctions that are more likely to generate revenue. The right solutions may even be able to stop low-performing ads automatically, and issue more budget to the strategies building the best results.

The key to success with automation is learning when to use it effectively. While companies can pass a lot of the work of paid media marketing onto machines, they’ll still need human professionals to assist with writing copy and generating results. Paid media can’t be a completely hands-off experience, even with AI writers to help develop content.