Oct 2023: RollWorks TL;DR Insider

As the leaves turn and the year winds down, this edition of the RollWorks Insider is packed with the latest in ABM strategies, insights, and tools to ensure your Q4 strategies are not just on point, but ahead of the competition!

Latest on the RollWorks Blog ??

'Top ABM Tactics to Power Through Q4'

Don't let Q4 slip away without harnessing the power of the most impactful ABM strategies! Discover the secrets to supercharging your campaigns, unlocking the potential of your data, and fostering unbeatable synergy between your sales and marketing teams. Missed opportunities wait for no one; ensure you're ahead of the curve by diving into our insights now. Read more here!

Feature Highlight: RollWorks Advertising

With access to over 90%+ of internet users across 2 million+ advertising publisher websites in addition to LinkedIn, Facebook and Instagram, RollWorks’ Display Advertising allows you to accurately reach more high-fit prospects and customers online. And, unlike other ABM vendors, we have our own proprietary DSP (demand side platform), which allows us to optimize our bidding algorithms and deliver cost-effective reach and engagement.

Using our display advertising you can:

• ID target audiences by using Machine Learning to combine fit, engagement, and intent data
• Target specific lists of high value accounts or contacts or re-engage high fit site visitors
• Personalize your ads at scale based on buyer’s journey stage changes
• Demonstrate BoFu impact to optimize performance with in-platform reporting

SEE HOW IT WORKS!

Customer Story ??

Discover how GaggleAMP amplified brand awareness and streamlined sales with RollWorks' HubSpot integration, achieving rapid growth and collaboration.

Dive into the case study to understand the transformative power of tech integrations:

• Efficient Onboarding: Swift setup with user-focused resources.
• Seamless Integration: Real-time insights within HubSpot.
• Enhanced Collaboration: Tighter alignment between marketing and sales.
• Optimized Outreach: Targeting high-fit accounts and engaged buyers.

?? Read the full case study here!

Industry News ??

ABM Must-Have Resource ??

Many marketers have been sold the idea that ABM is an out of reach strategy for their company for a variety of reasons — too much effort, too much of an investment, and the list goes on...

We’re getting real and showing you how to make ABM work for you (no matter your company’s size or budget). The B2B Marketer's Guide to ABM covers everything you need to know, including:?

• Tips for getting started with ABM?
• Simple engagement plays to add to your existing demand gen plays?
• How to measure results from reach to revenue?

Get the guide and learn why ABM can help generate more valuable business, higher ROI, and, ultimately, help you reach the customers most likely to add to your bottom line.?

Curious about how RollWorks can help you take your ABM strategy to the next level??Schedule a demo?and explore how we can help transform your business.

See you next month!