Ocean Splash: October highlights
Every month we’re sharing our latest news, industry insights and campaign highlights, showcasing the latest in DOOH creativity.
If you missed our last edition you can read it here.
This month, we revealed the winners of our Digital Creative Competition at our annual awards ceremony and celebrated the breadth of creativity in the industry.
The Wild Robot captivated audiences on Printworks SkyLights, Diet Coke made an impact on BFI IMAX,?Marriott's DeepScreen? on Piccadilly Lights pushed creative boundaries and Boots' 3D build engaged our senses.?
On Mental Health Awareness Day we collaborated with Take a Moment and Hospital Rooms hosted a wellbeing creative session in our office.?
Kicking off our Q4 Scotland focus, we've already seen some brilliant campaigns go live, including Tennent's, Scottish Power and Nars - to name a few.?
Which campaign caught your eye this month? Let us know your favourite.
Big news brewing
An unmissable opportunity for your brand to capture Central London's dynamic audience.
Become become part of our West End story by combining with world-famous Piccadilly Lights and The Screen on Leicester Square.
With more than 100 retailers and 70 restaurants across 14 streets, Carnaby quarter offers an eclectic mix of flagship stores, cultural experiences, seasonal pop ups, live music, festivals and a burgeoning restaurant scene.
Our recent research with Ebiquity plc revealed that TV ROI can increase by up to 35% when supported by OOH. Yet, only around 40% of media plans that focus on TV include OOH spend - an opportunity too good to miss. With Ocean Headliner, you can bring your campaign to life across both platforms simultaneously this festive season.
Out of home is all about environment. Giving brands the right surroundings to shine. In this, and many other respects, Ocean Scotland is streets ahead. MD Marc Keenan has 17 reasons why Scotland is the No. 1 choice for advertisers with big things to say.
For example: did you know that OOH is one of Scotland's most consumed media channels? Reaching 75% compared to TV (44%) and radio (36%). Read more.
Eleven creative agencies are fighting it out to win our inaugural?Grand Prix, a new award which draws together the winners from its annual Digital Creative Competitions spanning six European countries.
All of the contenders are the gold-winning ideas from Ocean’s local competitions which seek and reward original DOOH advertising concepts in Sweden, Norway, Finland, Denmark, the Netherlands and the UK.
MEMORIAL 2007 launched a campaign across our UK screens to raise funds for Britains first memorial honouring enslaved Africans and their descendants. Timed to mark Black History Month.