Ocean Engine 2024 Q2 May Spotlight

May Insights: Unveiling Chinese Travel Trends, Live Streaming Ad Strategies, In-Depth Product Training, and Douyin Marketing Solutions for Enhanced ROI!

?? TOP EDITOR'S PICK

??????? The Launch of 2024 Chinese Outbound Travelers Whitepaper

Explore the latest trends in Chinese outbound travel with insights from iClick Interactive Asia Group Limited, qunar.com, and Ocean Engine.

Our collaborative whitepaper provides a deep dive into the resurgence of China's travel sector, highlighting consumer behaviors and market opportunities. Gain actionable data from our industry-leading analysis to strategically engage this lucrative market.

Download your copy today and forge ahead in the global travel and retail landscapes. ?? ??? ?? ?? ??

?? TRAINING & EVENTS

?? 618 Opportunity Boosting for China Inbound Business

From "trying out" to "becoming a norm," imported consumption has become a daily part of life for Chinese consumers. Quality consumption is driving the rapid growth of cross-border e-commerce demand on Douyin. This year during the 618 shopping festival, how can overseas brands capture opportunities on Douyin E-commerce with high-quality and affordable products?

Ocean Engine teams up with Douyin E-commerce Global to host the conference "618 Opportunity Boosting for China Inbound Business" offering brands the insider scoop on marketing, operation hacks, key ad products, and tips to grow sales — all aimed at making this sales season a hit and achieving high-quality business growth.

?? New Trend in Live Streaming Ads: Comprehensive Promotion Training!

Date: 25th April 2024

Speaker: @Rose Wang

Based on data analysis and successful case studies, learn phased ad strategies and get answers to your questions.

?? Preview: Product capabilities, methodologies, case studies, and exclusive upcoming activities.

Check out details ?? Video | Strategy Doc

?? Seed to Break Boundaries Product Training

Date: 15th May 2024

Speaker: @王旭

?? Addressing campaign pain points and trends on YouTube (70% ads) and Meta (80% ads). Learn product strategies, usage guides, case studies, and solutions to boost campaign performance.

Check out details ??Video | Strategy Doc

Date: 17th May 2024

Speaker: Gallop Ma

?? Exclusive incentives for cross-border sellers, including rewards from Ocean Engine and marketing solutions for 520/618 sales events.

??Training covers participation process, reward rules, and Q&A.

Check out details ?? Video | Incentive Doc

?? EC Guide Book

?? Douyin E-commerce Marketing Solutions

??? Unlock the power of Douyin for your brand with the key insights from the "Douyin E-commerce Marketing Solutions" report. Learn about innovative strategies that integrate content creation, influencer marketing, and live commerce, designed to enhance brand engagement and growth in China's vibrant digital marketplace. Explore how leading brands leverage these tactics for significant ROI. Download the report now for cutting-edge e-commerce marketing strategies!

Check out details ??

English: Full Version (EN) | Short Version (EN)

Chinese: Full Version (CN) | Short Version (CN)

Gain a deeper understanding of business dynamics with exclusive insights into Douyin and the complex Chinese market.

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