Ocean Engine 2024 Q1 March Spotlight
March Insights: Unveiling AI in Marketing, Travel Strategies, Search Ads Excellence, Cosmetic Innovations and discover how WHC & Kryolan succeeded on Douyin.
?? TOP EDITOR'S PICK
?? AI and the Future of Marketing: Insights from Marketing Pulse
Marketing Pulse, hosted by the HKTDC, Yoyo Ng (Managing Director, Superist Asia & First Page HK) brought together Mia Zhang (Head of China Inbound Product Operation and Marketing, Ocean Engine), and Aldric Chau (Digital General Manager, 国泰航空 ) to dissect the profound influence of AI on the marketing realm.
During the panel, Mia highlighted successes like CHAGEE's Dragon-themed AI effect for Chinese New Year, which engaged 21 million creators and reached 100 million views, and the "Everyone is an AI Artist" challenge that inspired 27 million Douyin users to create AI-generated cartoons.
These cases exemplify AI's power to enhance brand engagement and cultural connectivity, underscoring the discussion's focus on ethical AI use and the creation of a vibrant digital future where users express freely and brands achieve lasting impact.
?? NEWS & UPDATES
Elevate your business with OE Industry Pulse - IBC's 2024 Tourism Marketing Solutions
As projections show outbound tourism ?? hitting 130 million in 2024, our concise guide delivers essential market insights, a strategic marketing calendar, and actionable product strategies tailored for Douyin. Seize this unparalleled growth opportunity in the tourism sector and make your mark.
?? Bi-Monthly Product Updates
?? Auction Ads: 2024 Jan-Feb ?? Deck
??? Shopping Ads: 2024 Jan-Feb ?? Deck
?? TRAINING & EVENTS
??Advertising Expert Boot Camp - How to bid for Lead Gen Campaign
Date: 5th March 2024
Speaker: Nydia Zhang
领英推荐
This event addresses lead generation clients' challenges by offering products with stable costs, increased volume capabilities, and better traffic coordination. It promotes automated solutions like Lead UBMax, native advertising, and Nobid, focusing on travel, education, and real estate industries.
?? Douyin for Crossborder Cosmetics Industry
Date: 13th March 2024
Speaker: 王乔
This event comprehensively discusses industry trends, holistic management strategies, and breakthrough opportunities. Participants will gain insights into evolving consumer preferences, integrated management approaches, and key moments driving industry advancements.?
?? SUCCESS STORIES
WHC, a popular Omega-3 supplements company, achieved significant impact during the Double 11 event, with a surge in mall traffic and a single livestream show earning 650,000 CNY.
KRYOLAN, a professional makeup brand, harnessed Douyin's Omni-Advertising, achieving remarkable online market growth and significant sales boosts, including a 717% rise in orders and a 683% surge in GMV.
This showcases the power of targeted digital strategies in navigating China's dynamic e-commerce environment.
Boost your business knowledge with unique perspectives on Douyin and the complex terrain of the Chinese market.
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