The Obvious Secret of Max LTV

The Obvious Secret of Max LTV

It's so obvious. So Easy to ignore. Don't.

A secret of the highest-growth companies isn’t really a secret.

It’s so obvious… and yet completely ignored by companies still struggling with growth.

This "secret" to Maximizing Customer Lifetime value is:

  • They don’t just chase new logos—they chase the right logos.
  • They optimize for expansion before the deal even closes.
  • They design long-term, high-margin growth into their business

It’s not luck—it’s a Dual-track Growth Model.

And tomorrow, in my live "7 Proven Ways to Maximize Lifetime Value" training, I’ll break down:

  • Why this model works and how to sell leadership on it
  • How to transition from acquisition-only to full-lifecycle growth
  • Steps to make expansion predictable—not an afterthought

This isn’t a webinar—it’s a live Zoom training, capped at 50 seats.

?? Sign up now before spots are gone

See you there.

~ Lincoln

P.S. If you can't attend live, you can buy a copy of my book and get the session recording, too, for only $27 when you sign-up for the training.

Ellene Ballesteros

Digital Marketer | Licensed Real Estate Broker

2 周

Lincoln Murphy, thank you for sharing this valuable insight on maximizing customer lifetime value! ??

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