Obstacles Every Expert Coach and Consultant Must Overcome
Right now, when it comes to business, health, fitness or the latest information in any industry the people who have the most credibility are those seen by their peers and their community as an expert.
Someone who has made a name for themselves, spent much time and focus mastering a certain topic or subject matter.
They get more attention, their thoughts and opinions have more weight and they are often sought after to solve higher level problems
What does this boil down to?
They make more impact, have more influence and often generate more income by virtue of their expert status.
Here’s how it relates to you and your business.
Go deep before you go wide
Being everything to everyone makes you very generic. And if you’re generic, you’re forgettable.?
If you offer no clarity to potential clients in the one thing that you can solve, then it’s hard for them to have confidence in what you do.
If you’re going to market without knowing your niche, you’re just taking shots in the dark. It’s a guessing game, and all you can do is put out as much stuff as you can and hope you hit something.?
But when you go deep, you dig into the specific problems you’re able to solve, for a specific group of people.
That’s where you find your point of difference.
And it’s that difference that leads to your perfect future customer wanting to work with you, because you’re THE EXPERT.?
You become that ‘go-to’ person during times of crises because you have the knowledge and solutions that could help solve the problems they’re facing…
One of our clients implemented that approach when they started working with us. It helped them dial in their message and target the right niche.?
And that paid off big for them: They cracked $100K in sales in under 90 days!?
领英推荐
Obstacles you must overcome…
But in the last 8 years that I’ve worked with expert coaches and consultants, I noticed a few? common obstacles that expert coaches and consultants need to overcome:
How do you stand out in a sea of ‘same-same’ professionals?
How do you generate leads beyond friends, colleagues, and word of mouth referrals?
How do you make sales without giving away all your knowledge and expertise for free?
Bottomline is that people won’t buy from you if they don’t believe in you.
And that’s where a proven B2B Growth Strategy to generate more qualified leads and paying clients for your expert business comes in.?
Business and marketing strategies are crucial elements to building a profitable and purposeful Expert Coaching and Consulting business.
But most people simply don’t have the proper tools, systems, strategies and frameworks to do it.
This 2022, get a head start and join our 10 Day B2B Expert Lead Challenge where we'll show you “Step-By-Step” the exact 3 phase B2B strategy that every expert coach and consultant needs to grow their business, which includes:
?
?
More details HERE.?
If you’re serious about growing your expert business then it’s time to prove it by taking action and doing something about it.?
Hope to see you on the inside!
P.S. Whenever you're ready, here are 4 ways we can help you grow your Expert coaching or consulting business - faster…