Obsession with Millennials - Is this a Mistake for Marketers?
Georgie Brown
Strategic Marketing & Branding Advisor | Fractional CMO | Producer | Change Maker | Connector | Passionate Community Champion | "Give to Give"
Reading an article today has motivated me to go on a bit of a rant. As marketers, we are hearing and reading more and more about the power of Millennials, with 80 million strong. Many major retailers and CPG's have shifted their focus to the market segment, but are they alienating one of the most important largeest segments of the market; Baby Boomers. Now, although the Boomer segment of the market may be "less sexy" to marketers, they have more disposable income - they are the spenders. The Millennials on the other hand have less wealth and more debt. I would love to hear your thoughts on the subject. Here is also an interesting article on the subject. Enjoy.
https://www.businessinsider.com/retailers-market-too-much-to-millennials-2015-6
Diane Taber Glick, Co-Coordinator of the AANGFL (Annual Membership fee is $60.00)
9 年Interesting article, I completely agree . The millennials are saddled with student loans up to 100k! Even if they work full time they often can't pay back their student debt much less have disposable income.
Paving my own creative path and inspiring others to embrace theirs, through the magic of stories, books, gifts, and collective joy. | Marketing & Storytelling
9 年You are so right on this. Working on a new retail-merchandising strategy for Youfit, and have a hard time finding stylish examples that are fun yet age appropriate. Looks like too many athletic lines are exclusively catering to millenials with cropped tops, mesh legging, crazy patterns and colors, low cuts and extra right fit for both female and male options. All at a glorious price tag of $50 and up per each item. Some leggings start at $100... The juxtoposition of demand and supply is all off here. Thanks for sharing.