Obsessed, Inspired, In Love (with Design).

No brakes. No limits. Just bold moves and game-changing creativity.

This month, design shifts into overdrive—where luxury meets velocity, where brands don’t follow trends, they create them. From high-octane fashion collaborations to immersive experiences that break all the rules, February is all about acceleration—and, of course, love! After all, that perfect romance is still floating in the air.

Buckle up. The future and love won’t wait??

WHAT'S UP

?? Fashion hits the fast lane

What if fashion and speed merged at full throttle? The upcoming global partnership between Formula 1 and 路易·威登 is about to redefine the intersection of luxury and performance. Launching in 2025, this ten-year alliance between the French fashion powerhouse and the high-stakes world of motorsport is not just sponsorship—it’s a cultural reset.

The FORMULA 1? LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025 in Melbourne will set the tone, with Louis Vuitton taking pole position as title sponsor. But beyond branding, the maison will own the trackside spectacle, curating the opening ceremony and driver parade like a meticulously orchestrated runway show on asphalt.

Iconic Louis Vuitton trunks return to the podium, but this time, they’re chameleonic, transforming race by race in bespoke colorways, encapsulating the adrenaline and elegance of each competition. These aren’t just cases—they are trophies of craftsmanship, elevating victory into an art form.

From the Monaco GP Trophy trunk (2021-2024) to this seismic leap into the motorsport stratosphere, Louis Vuitton is proving that luxury isn’t about watching from the sidelines—it’s about taking the lead. The fusion of design and velocity has never been so audacious.

??Love, LEGO-style

Why settle for a simple ring when you can build an unforgettable moment, brick by brick? LEGO shakes up conventions and turns a symbolic gesture into a truly creative experience. For Valentine’s Day, the Danish brand proves its mastery of transforming objects into emotions.

To bring this vision to life, the LEGO Group offers creations that tell a story and add a playful and personal touch to the proposal moment. Like this rocket, where the ring is hidden inside the cockpit, ready for a journey for two.

Here, the object becomes a true vehicle for emotions. This is pure experiential design: the user is no longer just a spectator but actively builds, discovers, and lives the moment. But LEGO doesn’t stop there. Pushing creative possibilities even further, the brand expands the experience with LEGO Botanical.

With the opening of its second pop-up florist in Turkey, LEGO blurs the lines between reality and imagination. Each brick-built flower becomes a work of art, fusing nature and modularity, proving that even the most unexpected objects can transform into immersive experiences. Because design isn’t just about aesthetics. It’s about experience above all.

This approach is deeply rooted in PULSE 2025, our latest insights analysis. LEGO perfectly embodies generational fluidity, crafting experiences that transcend age and bring all generations together.

The key takeaway? Great design isn’t just about aesthetics—it tells unforgettable stories that resonate across time and audiences.

Dive into PULSE 2025 and explore the trends shaping the future ??

HOT & TRENDY

??? Eau de Pepperoni

Why should love smell like roses when it can smell like… pepperoni? Domino’s flips fragrance conventions with Eau de Pepperoni, a scent inspired by its best-selling pizza.

Encased in a golden pizza-slice bottle, this limited-edition fragrance is far more than a playful gimmick—it’s a bold statement in sensory branding. With Pepperoni Passion orders skyrocketing by 50% every Valentine’s Day, Domino's transforms this insight into a campaign that fuses nostalgia, humor, and multisensory engagement, forging deeper emotional bonds with its audience. A clever stunt? No doubt. But above all, a masterclass in turning consumer behavior into an unforgettable brand moment.

Promoted by Luke Debono (Married at First Sight UK) and available exclusively in the UK and Ireland through an online contest, this campaign proves that the best marketing isn’t just seen—it’s felt, smelled, and experienced.

Discover how brands, like Domino's, adapt their marketing for Valentine's Day by leveraging marketing strategies to maximize consumer engagement and drive sales ??

??Chic, Ice & Bold

When fashion reaches new heights, Zara sets the scene on fire—and chills it down—with its ski pop-up.

With this concept, Zara redefines the shopping experience by immersing us in the world of the highest peaks. At the heart of Verbier, this ephemeral space is inspired by igloo architecture and unveils its latest ski collection in a stunning setting.

A deep blue floor, dazzling white walls, and a luminous ceiling create the illusion of a stylish snow cave. Icy minimalism, yet warm—striking the perfect balance between raw nature and urban sophistication.

Designed by the PROFIRST studio, this space masterfully combines aesthetics and functionality. And the little touch that makes all the difference? A hot chocolate bar, open all day to warm your hands while browsing the collections. Sensory delight and comfort guaranteed.

Here, shopping is no longer just a mundane act: Zara turns the shopping experience into a chic après-ski moment—refined yet accessible. This pop-up perfectly embodies the art of blending style and adventure on the slopes, offering an experience that goes beyond the usual retail expectations. A subtle upscale move that allows the brand to position itself in a more premium space while remaining within reach.

UNLEASH THE FUTURE

??? Piracanjuba Prints Hope

How can AI and packaging design change lives? Grupo Piracanjuba , a Brazilian dairy brand, answers with an audacious initiative: using AI to reconstruct the faces of missing children and printing them on milk cartons.

With over 80,000 disappearances in Brazil last year, these cartons transcend their function, becoming mobile search billboards, amplifying awareness in households nationwide. This is design as activism, where technology isn’t just innovative—it’s deeply human.

Piracanjuba showcases how design can serve humanity, reinventing the function of an everyday product to give it a far greater purpose. This project is a perfect example of how technology and creativity can combine to solve complex social issues.

Piracanjuba’s campaign is proof that the most powerful design doesn’t just sell—it solves.

CHANGEMAKERS

?? The Mistake That Inspires

When digital errors become tools for empowerment, innovation meets activism.

On the occasion of the International Day of Women and Girls in Science, Techno au féminin + from Concertation Montréal (CMTL) unveils a campaign that reinvents the power of digital technology. The idea is simple yet brilliant: repurposing URL errors caused by inclusive writing into pathways leading to inspiring female role models in STEM fields.

Instead of disappearing into oblivion, these faulty links now direct users to remarkable careers in artificial intelligence, cybersecurity, and astronomy, shining a light on women too often overlooked. Adjectives used in French like “inspirant.es”, “performant.es” ou “pionnier.es” are reappropriated to celebrate often invisible careers.

This project is a true reinvention of digital design: using technology as a creative lever, HTM-ELLES turns a technical obstacle into a vehicle for change. A bold and original move that reinterprets inclusive writing to make women more visible, more present, and more inspiring in essential tech fields.

When design solves social issues, it stops being decoration—it becomes revolution.

BEYOND BOUNDARIES

?? No More Doors, No More Excuses

When KFC says, “we never close,” it means it—literally. The KFC Out-Doors campaign removes physical doors from select locations, transforming absence into audacity.

Through this initiative, the brand turns them into striking advertising statements, boldly declaring: "We never closed, and we’re not starting now."

Each missing door becomes a symbol, an urban message that proclaims, "The entrance is always open." These installations go beyond visual impact—they serve as conversion points, featuring QR codes that guide night owls to the nearest KFC. The concept is simple yet powerful: break the norms—and the doors—so no one doubts the brand’s commitment.

This initiative becomes a true manifesto of endless availability. The removed doors are repurposed as urban design elements, making this more than just marketing—it’s a bold act of architectural storytelling.

With KFC Out-Doors, closing time is a thing of the past. The brand doesn’t just claim to be open—it embodies it, down to its very walls. A masterstroke of marketing and uncompromising design.

??? From Screen to Plate

Netflix Bites Vegas shatters all restaurant conventions with an immersive dining experience at MGM Grand. This isn’t just a meal—it’s a plunge into your favorite shows. A Bridgerton Regency Tea, a fiery Squid Game sauce challenge, or a chilling Mind Flayer cocktail—each dish is a multisensory journey.

Every detail, from Squid Game guards serving as waiters to the Thing from Wednesday delivering your plate, transforms dinner into an interactive adventure. Netflix Bites isn’t just a restaurant—it’s a living masterpiece, where every element enriches the narrative.

In a world oversaturated with content, brands must craft unforgettable experiences that blur the line between fiction and reality. With Netflix Bites, the platform isn’t just redefining streaming—it’s reinventing the way we live stories.

This type of concept is becoming increasingly widespread, redefining social interactions. Aligned with the insight of "Neo Third Places," these spaces foster the creation of authentic connections and transform physical environments into dynamic destinations. In Pulse 2025, these concepts are explored to help you bring life and strengthen human connections.

Is your brand ready for the future? CBA Design's PULSE 2025 report reveals 9 strategic design insights and actionable strategies to navigate the evolving landscape of consumer behavior ??

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