Obsess Insider: The Latest in AI-Powered Virtual Experiences
In today's highly competitive online marketplace, differentiation is key. Obsess is empowering brands across various industries to go beyond the traditional online shopping experience and engage consumers in innovative ways. Through AI-powered virtual stores and cutting-edge 3D solutions, Obsess is revolutionizing personalization, digital storytelling, and consumer education.
Read on to discover how companies in industries like Air Travel and Home Appliances can leverage immersive experiences to connect with their consumers.
Virtual Experiences for the Air Travel Industry
Obsess virtual experiences offer a transformative solution for companies in the airline industry, facilitating storytelling and gamified content to engage passengers.
Airlines can provide educational 3D content and interactive hotspots showcasing flight features or lounge accommodations, while also integrating their booking systems for direct scheduling and customization of services. Additionally, they can choose to offer VIP virtual tours of passenger destinations, complete with personalized recommendations and itineraries. VR training for flight crews enables companies to simulate real-world in-flight scenarios effectively.
Virtual Experiences for the Home Appliance Industry
Obsess virtual stores increase engagement and conversion by enabling appliance brands to create an immersive way for consumers to discover and purchase products.
Brands and retailers can maximize the return on investment (ROI) of their physical stores by creating photorealistic, 360-degree 3D virtual stores, incorporating interactive elements. Virtual assistants within these stores assist consumers in real-time, answering questions about appliance features and functionalities. Furthermore, brands can amplify their brand campaigns through experiences customized to their year-round marketing calendar.
Discover the Latest Obsess-Powered Experiences
Crate & Barrel Virtual Flagship
The Crate and Barrel Virtual Flagship received a spring update this month! Featuring an all-new rooftop oasis, the virtual store now offers an enhanced functionality to view products like never before with a 3D model viewer and zoom-in feature. Explore new products and other seasonal updates to the experience here.
Orange Connected Home with Xiaomi
Orange Espa?a launched a virtual connected home in partnership with Obsess, redefining how users discover electronics and other home technology. Accessible in both Spanish and English, the experience personalizes the shopping journey with a quiz. The space showcases the latest Xiaomi products accompanied by an avatar. Explore here.