Observation 7 - Take simple steps, or build deep foundations? - The SBCC Summit - Some Personal Reflections

There seemed to be two types of approaches to planning work in the SBCC space. There is the very specific, problem-focused "small and simple" (then test, review, amend, etc.) approach perhaps best embodied by human-centred design: Everything has a rapid response, is immediate, and should be kept manageable in scale and vision - that kind of feel. But then there is an approach focused on building really deep, very solid foundations for future action across multiple, related issues and dynamics at a very significant scale. This latter approach was exemplified in initiatives such as?"What's Your Story"?by Heartlines in South Africa, the aforementioned Minga approach to rights and lives of indigenous people in Peru,?Romper El Silencio?on national peace-building through critical historical thinking in Colombia (from Citurna and Imaginario), the (original) Breakthrough work in India on gender-based violence (e.g.,?StreeLink), and lots more. Sadly, this is not an option to which you can say "both!" If donors and large agencies continue to go with the former (do what's quick, simple, specific, and problem-focused), they will squeeze the latter (build deep and solid foundations for effective, at-scale action on the large issues).?Where do you sit?