no objection-handling. i call it objection-stewardship
Paul T Tran
Happy, profitable, and engaged franchisees are the small hinges that swing big doors.
LumenSoft Technologies on Unsplash
disarm the cold call reactions
This week is a short one, and borrows from the legends. Currently traveling through San Francisco and Portland for meetings; but not sending something makes me feel empty lol!
Jason Bay is a favorite sales leader that I fanboy and follow. He shared a video coaching a salesperson how to approach cold calls that I thought was brilliant.
It disarms, builds a bridge, and gives you a real chance at sharing value with prospects - especially when recipients start off hostile or defensive.
Watching this actually got me excited to make cold calls; hope it does the same for you. There are people who need you to pick up the phone and change their lives.
Enjoy.
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