Objectification of Women

Saifullah Arfeen

Women have become a tool for making money around the world. They are being manipulated with such concepts of freedom that they allow these forces to use their beauty and body, and sexually objectify them for their monetary gains.

Cosmetic industries and fashion industries are profiting from the concept of Famine freedom. If we remove all the social media and all judgments, there comes a question. From where do all these beauty standards come? If we look at the so-called beauty contests, all such shows are sponsored by these giant cosmetic industries. These contests are an investment for these companies as they manipulate the minds of females into setting a beauty standard. The audience starts comparing their skin tone, body type, and other features with the models of these contests. And guess what, this is when these “COSMETIC COMPANIES” play their part. They make billions of dollars just by creating inferior complexes among audiences and then use that complex for their profit. Some of these companies use the slogan “Everybody deserves to be Beautiful”. Why? Aren’t these women already beautiful? And who set those standards of beauty? Various research around the world has claimed that Cosmetic Products include such chemicals that are damaging the skin of users. The effects are mild, but to cure these damages the users start using more of these cosmetic products and then this circle keep going on and allows these companies to benefit from the miseries of their users.

Going forward, the fashion industry has placed a virus in the minds of women that confidence is linked with looks. If your curves are properly shown, you are more visible to the world. Many of you won’t agree with these statements, but then tell me why the concept of backless dresses, short skirts, skin-fit clothing, and other such fashion arise? If we look back half a century, even in Great Britain, the concept of such dresses was considered shameful and immoral, but now these are the signs of confidence and owning your beauty. And women are manipulated in a way that they agree to these money-making machines and follow their every fashion statement like sheep not knowing that these giants are wolves waiting to eat them alive.

These women do not ask the most important question. Why is it important to show off the body? How is it benefiting women? How can women feel more empowered by showcasing their privates? This whole concept directs people into thinking that confidence and empowerment have nothing to do with intellect.

In the age of social media, this objectification has become more and more easy for such big companies. The use of so-called influencers by these companies is becoming common day by day. People do not realize the fakeness of social media and understand that the 1% does not describe beauty standards. The minds of people (especially women) are manipulated into making these bold influences their opinion leaders. According to a study, 84% of Instagram influencers are women and 61% of the users trust these influencers and end up buying these products. Almost 99% of these influencers’ recommendations are paid for by the companies. Even though users realize this, but even then, they end up purchasing those products.

Now let’s talk about the biggest beneficiary of women objectification, the Marketing Industry. For the last fifty years, every industry is using women as a source to get the attention of the audience. Women are being stripped naked just to make the marketing look sexier and more attractive. From the advertisement of the smallest commodity to the largest possible product women are being used as sexual objects for greater attention. The vast majority of advertisements require women to dress boldly and pose seductively even if it is completely unrelated to the product.

The advertisement by Slice Juice objectified Katrina Kaif and Jazz has recently used Nargis Fakhri in a bold advertisement. These are a few examples of women being objectified in advertisements that are completely unrelated to the product.

Some may argue that why shouldn’t industry use women models. All right, use women models, but what is the reason for dressing these models in a sexual way other than using them as an object to attract the audience?

I can write thousands of words about these exploitations, but the point is that people must understand that they are being manipulated for the benefit of some ultra-rich companies who do not care about the users, their only object is to lure people into consuming their products so that these companies can make billions.