Oat Fiber market size is USD 0.328 billion in 2023 and will grow at a CAGR of 8.00% from 2023-2030: Cognitive Market Research
Introduction of Oat Fiber Market
The global oat fiber market refers to assessing trends, demand, and factors influencing the production, distribution, and consumption of oat-derived fiber products worldwide, focusing on applications in the food and beverage industry. The rising in demand for oat fibre from bakery and snack end users is a many driving factor for the global oat fibre market. Using oat fibre to replace flour in low-carb diets is gaining popularity among health-conscious consumers. These strategies help key players capture a significant market share and competitive in the dynamic Oat Fiber market.
For instance, in January 2019, General Mills Inc. introduced breakfast items containing steel-cut oats and strawberries in 2018 to increase the availability of its Fibre One Breakfast cereal in the United States.
Key Insights from Oat Fiber Market Report
The Global Oat Fiber market size is USD 0.328 billion in 2023 and will grow at a CAGR of 8.00% from 2023 to 2030.
Increasing Application of Oat Fiber as a Substitute for Gluten Products to Provide Viable Market Output
The global oat fibre market is witnessing growth due to the increasing application of oat fibre as a substitute for gluten products. With rising awareness of gluten sensitivity and celiac disease, consumers are seeking gluten-free alternatives in their diets. Oat fiber is an excellent substitute, offering nutritional benefits and enhancing the texture of gluten-free products. This trend is driving the market's viability as health-conscious consumers and those with dietary restrictions increasingly opt for oat fiber as a versatile and nutritious ingredient in various food products, providing substantial growth prospects for the oat fiber market globally.
For instance, in April 2022, Nature's Path, a major organic food producer, announced the debut of a new range of organic oat-based goods, such as oat milk, oat yoghurt, and oat granola.
The global oat fiber market is witnessing growth due to consumers' increasing consumption of fiber for multiple purposes. Oat fibre, derived from oats, is versatile and finds applications in several food and beverage products, including baked goods, snacks, and cereals. Its popularity is attributed to its ability to enhance texture, improve nutritional profiles, and contribute to a fiber-rich diet. As consumers health and wellness, the demand for oat fiber continues rising, propelling market growth across diverse food and beverage sectors.
For instance, in March 2023, General Mills, the second significant participant in the organic food sector, released a new range of organic oats with its Cheerios brand
Market Dynamics of the?oat fiber Market
Psyllium Dusk Powder Emerged To Certain Ingredients to Restrict Market Growth
The global oat fibre market faces constraints due to the emergence of psyllium husk powder as a competing ingredient. Psyllium husk powder offers similar dietary benefits and is increasingly preferred in certain applications, limiting the growth of the oat fiber market. The rising popularity of psyllium husk powder, known for its soluble fiber content and various health benefits, poses a challenge for oat fiber market expansion. Manufacturers and stakeholders must adapt to evolving consumer preferences and explore strategies to differentiate oat fibre in the market to overcome these limitations and sustain growth.
Impact of COVID-19 on the Oat Fiber Market?
The global oat fibre market experienced a mixed impact from COVID-19. While there was an initial disruption in supply chains and production, the increased consumer focus on health and nutrition during the pandemic led to a surge in demand for oat-based products, including oat fibre. Oat fibre, known for its health benefits and gluten-free nature, saw heightened popularity in functional foods. The pandemic underscored the importance of healthy dietary choices, contributing to the market's resilience. As the food industry adapts to evolving consumer preferences, the oat fibre market is poised for sustained growth post-COVID-19.
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Competitive Landscape of the?Oat Fiber Market
The global oat fibre market features a competitive landscape with key players. To strengthen its market presence, the company focuses on strategic initiatives like product innovations, collaborations, and expansions. The competition is characterized by continuously emphasizing enhancing product quality, expanding distribution networks, and meeting the growing consumer demand for natural and functional food ingredients. As health and wellness trends persist, players in the oat fibre market are actively engaging in research and development to offer innovative oat-based products, contributing to the overall competitiveness of the market.
Oat Fiber?Industry News
Top Companies Market Share in Oat Fiber Industry:
Oat Fiber Market Analysis
Nature Segment Analysis:
The global oat fiber market is growing, with distinct segments, including organic and conventional varieties playing significant roles. In the organic oat fiber segment, consumer demand for natural, chemical-free products drives the market. Organic oat fiber caters to health-conscious consumers seeking clean-label and environmentally sustainable options. It aligns with the global trend towards organic and wholesome ingredients in food and beverages
Conversely, the conventional oat fibre segment serves a broader market, addressing the demand for cost-effective and readily available fibre solutions. This segment finds applications in various food products, including bakery goods, cereals, and snacks.
Type Segment Analysis:
Soluble oat fibre, derived from the soluble fraction of oats, offers unique health benefits, including lowering cholesterol levels and improving heart health. Its viscosity contributes to a feeling of fullness, aiding in weight management. It is popular in the food and beverage industry, particularly in producing functional foods and beverages
On the other hand, insoluble oat fibre, obtained from the outer layer of the oat grain, adds bulk to the diet and supports digestive health. It aids in maintaining regular bowel movements and preventing constipation. Insoluble oat fibre is commonly used in bakery products and cereals.
Form Segment Analysis:
In the powder segment, oat fiber finds wide usage in food and beverage industries, particularly in baked goods, cereals, and snacks, owing to its ability to enhance texture, boost fibre content, and provide a gluten-free option. Additionally, powdered oat fibre is utilized in dietary supplements and nutritional products
In the tablet segment, oat fibre is employed for nutraceutical applications, offering a convenient form for dietary supplementation. Tablets provide a compact and easily consumable format, making them suitable for the health and wellness sector. The demand for oat fibre in powder and tablet forms underscores its versatility across various industries, catering to consumers seeking healthier dietary options and nutritional supplements. As the health-conscious consumer base grows globally, the oat fibre market demonstrates considerable potential in these segments.
End-Use Segment Analysis:
Food & Beverage Industry?
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Dietary Supplements
Pharmaceuticals Industry
In the food and beverage industry, oat fiber is widely utilized as a versatile ingredient in various products, including baked goods, cereals, and snacks. Its ability to enhance texture, provide dietary fiber, and offer nutritional benefits makes it a sought-after choice for manufacturers aiming to meet consumer demands for healthier options
In the dietary supplements segment, oat fiber is a naturally soluble fibre source, contributing to digestive health and overall well-being. It is commonly used to formulate fibre supplements, supporting a growing market for products promoting digestive regularity and a healthy lifestyle.
In terms of revenue, the North America Oat Fiber?Market share was 40% of the total market
According to Cognitive Market Research, North America dominated the market in 2023. It accounted for around 40% of the global revenue, due to the increasing consumer awareness of the health benefits associated with oat-based products. The region's well-established food and beverage industry is incorporating oat fiber into various products, such as breakfast cereals, snacks, and baked goods, owing to its nutritional properties and fiber content.
In Europe, the oat fibre market is experiencing rapid growth due to changing dietary preferences and a surge in demand for natural and plant-based food ingredients. The European market is witnessing increased adoption of oat fiber in response to the growing emphasis on clean-label products and rising awareness of the health advantages associated with dietary fibre.
Frequently Asked Questions (FAQs)
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