O3 Capital X BBN: Our Success Story

Nigeria’s first non-bank credit card issuer, O3 Capital tasked us with creating awareness for its product (O3 Card) and increasing the brand’s online presence across digital platforms.

Our first step in breaking this marketing campaign was to research the brand’s target audience. Our findings revealed that audiences were young professionals and business owners between the ages of 18 to 50; with digital footprints across social media platforms (Facebook, Instagram, Twitter, LinkedIn) and great love for the Big Brother Naija reality show.

Our plan was simple!

To?position the brand?as a lifestyle brand by leveraging the biggest reality show (Big Brother Naija) in the country.

After securing a spot on the show, the first task given to the audience for the purpose of engagement was to spot the TV Ad, take a picture or make a video and tag O3 Cards on Instagram and Facebook.

We tracked this using the hashtag #SpotO3cardsAd and awarded people for participating.

As the show progressed, we rolled out the O3 Capital task for the housemates, where they had to creatively highlight the benefits of all O3 Cards (Classic, Platinum, and Prestige). While on social media, the audience were given a chance to participate by voting for their favorite housemates during the game.

As a final touchpoint, before the show came to an end, we rounded up our campaign by asking fans to predict the show’s winner and the order of the Top 6 from first to sixth. We also rewarded fans who were able to predict right at the end of the show.

At the end of the campaign, we achieved a reach of over 1.6 Million, a total impression of 4,200,000, and post engagement of about 778,000 in the 3-month period of the campaign. There were over 100,000 website visits with an average of 2,500 website visits per day.?Facebook page followers grew from 9,654 to 22,811, Instagram followers increased from below 3,666 to 25,000, and more than 80,000 downloads and sign-ups of the O3 Cards app were also recorded.

Our results show what we are capable of. Reach out to us for infectious and result-oriented campaigns.?