O Collision, Where Art Thou? The $40 Million Dollar Question

O Collision, Where Art Thou? The $40 Million Dollar Question

Collision, the annual tech conference that lures 30,000 enthusiasts to Toronto, is currently grappling with a $40 million predicament. This is no ordinary tech fest. Collision's economic impact reverberates far past the event’s duration, shaping the country's tech landscape.

Web Summit, a Dublin-based enterprise owned by Paddy Cosgrove, stands behind this event. Their eye-popping funding requisitions are stirring the Canadian political pot, encouraging a discussion around Collision's actual value to the national tech scene.

As someone who has been at the helm of Goodlawyer for four years, I've always seen Collision as a fixed star in our tech universe (despite the pandemic restricting my in-person participation to just one event). Still, the importance of Collision hit home when we launched a 500-person yacht party during the in-person return in 2022.

But let's take a step back. $40 million is a staggering sum, even for a city as robust as Toronto. Information from BetaKit and The Logic indicates that Cosgrove aimed to secure up to $16 million per annum to keep the event in Toronto for three more years. Word on the street is that a one-year extension for 2024 at the current rate (~$6.5 million) is likely, deferring the grander debate to next year.

Which leaves us with the real question. Is it a price worth paying?

Admittedly, the sum is colossal. But our national tech ecosystem leans heavily on an event like Collision. It's Canada's SXSW, the standout event in our tech schedule. The economic impact on Toronto and Canada — immediate event-related expenditures, long-term tech investments, and national branding — is significant.

The decision facing Toronto and the federal government goes beyond just a balancing act around a $40M cheque. They need to dissect Collision's true worth, its potential role in moulding our tech vista, and whether it harmonizes with Canada's tech aspirations.

Adding to this complex equation was the recent misstep by Collision’s organizers when they tried to exclude The Logic, a respected media outlet, from conference coverage. A rapid backlash from the tech and journalistic fraternities resulted in a quick turnaround, but the episode has complicated Collision's future in Canada.

This situation isn't merely about a venue change for Collision. The decision reflects Canada’s dedication to its tech sector, its global engagement appetite, and its forward-looking vision.

Any potential relocation of Collision could dramatically reshape global perceptions of Canada's tech prowess, influencing investments, talent flow, and innovation pace. As this narrative develops, the global tech journalism community watches closely, anticipating Canada's play.

Ultimately, it’s not merely about where the next Collision is hosted. It's about Canada’s chapter in the global tech epic. This pivotal moment, this momentous financial decision, could steer our tech story towards a new direction. Regardless of the outcome, I eagerly await Collision at the end of the month. The chance to interact with thousands of global tech minds promises to be enriching. Because, you see, when we collide, good things are bound to happen.

See you on the boat.

Patrick Dunn

We help companies upskill/reskill their workforce and create career pathways through education.

1 年

Generally not worth it; we were an Alpha last year, and found we really only wanted to connect to 1% of the 30k people attending. The value was only found outside of the conference, where associated events allowed us to connect with investors. In general, I’m thinking more targeted events are better for driving growth, or pursuing investment, which are the things we care about at this stage. Startupfest 2023 anyone? P

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Vaibhav Logar

International scholar - University of Toronto | Entrepreneur | Product Manager | AI Enthusiast | Author | Helping students to get into tech

1 年

If you're in Toronto for Collision, I'll love to meet and discuss our startups

Andrew El'Lithy

COO @ Karrier One | Strategic Operations, Compliance, Blockchain, DePIN

1 年

In my opinion being from Toronto, I think that Canada lacks the needs for business compared to our counterpart, the US. As you can see it is so large I don't think I am going to get the best bang for my buck in terms of attending collision, however I think in terms of narrowed activities, I will be getting much more out of side events than the main event itself. Canada needs a big conference for business, however it isn't well honed as other conferences in specific sectors. This just brings US business into Canada.

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Norman Musengimana

Business Development Manager @ Kingston EDC | Empowering Newcomers to Canada to Thrive

1 年

Brett Colvin I attended the first Collision conference held in Toronto, and it was worth every minute I was there. This is going to be my second. To answer your question, we attend and participate in these events from different perspectives and approaches. Those who do preparatory work, strategize, identify who they want to meet, and which events they want to be part of, basically those who are #intentional on why they want to be at Collision Conf, I do believe, it is worth every minute spent there. Those who are coming to the conference just because of the hype, with no #cleargoals on why they are at the conference, then it might a different experience all together.

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