NY Landing Lesson 4: Adapting to Cultural and Market Variances Between the U.S. and Global Markets

i2i continues to advance the "IP2 Scale Out Program," a dedicated acceleration initiative designed to help Taiwanese startups better adapt to the U.S. market.

As part of this program, an immersive expert-led course was held in New York on May 29, focusing on how cultural and market differences between Taiwan and the U.S. impact business practices.

Lesson 4: Adapting to Cultural and Market Differences for Startups: Navigating U.S. and Global Business Practices

Instructors: Daniel Chang, Zack Wu        

Daniel Chang, an expert with a strong financial background, is currently a wealth management consultant and the founder of J&J Advisors LLC.

Zack Wu is a finance and accounting expert turned consultant in energy and sustainability. He previously worked at Charles River Associates and holds an MBA from Columbia University.

Course Topics

Impact of Cultural Differences        

Daniel and Zack shared their business experiences across different cultural contexts, emphasizing the importance of understanding and adapting to cultural differences when entering the U.S. market. They discussed how cultural insights can shape effective business strategies to enhance market competitiveness.

Market Demand and Business Practices        

The session analyzed the unique demands and consumer behaviors in the U.S. market, providing concrete examples to help participants understand how to adjust their products and services to meet local expectations.

Strategic Leadership and Business Growth        

Drawing from their practical business experience, Daniel and Zack highlighted how strategic leadership can drive business growth and sustainability, offering valuable insights to help startups develop realistic and effective business plans.