NY Ad Week: The Q4 Must Attend Event
It's Advertising Week here in NYC, and I’m excited to share that I’ll be a part of it with a panel on October 9th on “Disrupting the Playbook: Where Commerce, Content, and Conversion Collide.” It’s all about how we can rethink our strategies to not only adapt to new technologies but also truly leverage them to elevate our campaigns.
At Qortex.ai, we’re seeing firsthand how AI is reshaping advertising, especially in contextual video and in-the-moment targeting. AI is no longer just a tool to make things faster; it’s a force that allows us to rethink what’s possible—making each piece of content work harder and each interaction more meaningful. The core of our discussion will focus on merging commerce and creative, turning engagement into measurable conversions.
But as we bring AI deeper into our advertising processes, we should be asking ourselves: How do we ensure that these tools are helping us make better decisions rather than just easier ones? It’s tempting to lean on AI recommendations without digging deeper, but maintaining transparency and understanding how these choices impact the audience is key.
If you’re at Advertising Week, I’d love for you to join the conversation. Together, let’s disrupt the playbook and discover new ways to create real value for audiences and advertisers alike.
Thanks,
Zack Rosenberg
Achieving the deepest level of understanding of video through AI. Get in Touch ? P.S. Want 6.8X the results from your video advertising??Learn more!
The Advertising Week Agenda
Struggling to put together your agenda for AdWeek? It’s basically in Qortex’s back yard. Here’s a must-see list of sessions at Advertising Week that focus on AI, video strategy, and the future of contextual advertising:
?1. ? ?House of Data: Advanced Advertising in a Fragmented Media Ecosystem ? ? ? ? ?Date/Time: Tuesday, October 8th, 3:30 PM EDT ? ? ? ? ?Location: Media Stage ? ? ? ? ?Speakers: David Porter (Warner Bros. Discovery), Josh Hudgins (VideoAmp), Bill Stratton (Snowflake), Kerry Flynn (Axios) ? ?
2. ? ?Ahead of the Curve: How the Industry is Evolving in a New Era of Video ? ? ? ? ?Date/Time: Monday, October 7th, 4:50 PM EDT ? ? ? ? ?Location: Media Stage ? ? ? ? ?Speakers: Nancy Hall (Mindshare), Leah Meranus (dentsu X), Kim Einan (Starcom), Maureen Bosetti (IPG Mediabrands) ? ?
3. ? ?Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance ? ? ? ? ?Date/Time: Monday, October 7th, 9:30 AM EDT ? ? ? ? ?Location: Insights Stage ? ? ? ? ?Speakers: Ann Marie Kerwin (WARC), Alex Banks (System1), Kate Price (Prophet), Ken Favaro (BERA.ai) ? ?
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4. ? ?Collaborative Creativity: How Brands Can Pioneer Livestream Innovation ? ? ? ? ?Date/Time: Monday, October 7th, 8:00 AM EDT ? ? ? ? ?Location: Penn 1 Social Stair ? ? ? ? ?Speakers: Sarah Iooss (Amazon Ads), Carmela (Twitch), Melanie Clarke (Amazon Ads), Cory Haik (Refinery29) ? ?
5. ? ?The Role of Programmatic Technology in Growing the TV Advertising Ecosystem ? ? ? ? ?Date/Time: Monday, October 7th, 1:30 PM EDT ? ? ? ? ?Location: Media Stage ? ? ? ? ?Speakers: Cameron Miille (Publica by IAS), Joe Melaragno (Samsung Ads) ? ?
6. ? ?Tap Into Streaming TV Data to Drive Advertising Impact ? ? ? ? ?Date/Time: Wednesday, October 9th, 2:50 PM EDT ? ? ? ? ?Location: Media Stage ? ? ? ? ?Speakers: Mike Laband (Magnite), Kerry Flynn (Axios), Michael Scott (Samsung Ads), Jill Steinhauser (Warner Bros. Discovery) ? ?
7. ? ?Streaming Success: Navigating a Multi-Screen Maze ? ? ? ? ?Date/Time: Wednesday, October 9th, 2:10 PM EDT ? ? ? ? ?Location: Media Stage ? ? ? ? ?Speakers: Travis Clinger (LiveRamp), Tom Grant (Spark Foundry), Rose McGovern (DIRECTV), Yakira Young (AdMonsters)
Current News That I’m Sure Will Be Mentioned at Ad Week?
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