NutsArabia.com from Exploit & Explore

2020 was a year full of unusual challenges and unprecedented discord. Businesses were finding new ways to succeed, People coming together to stand up for good, New ways of closing deals, and Internal culture shifts. Amidst the challenge in front of leaders, the question was on how to pivot the strategy that was designed before pandemic to a post-pandemic situation. Years ago, Jeff Bezos of Amazon had applied the strategy of "Exploit and Explore" using which he had morphed his online bookseller business into a powerhouse web and retail services.

COVID-19 situation has taught us how to see challenges as opportunities and how Entrepreneurs and Leaders could try out during a pandemic when market gaps are many to address. When confronted with such disruptive changes in markets, every organization needs to be ambidextrous to Exploit & Explore by:

• Exploiting existing assets
• Exploring new business models through an internal start-up by leveraging existing resources to do something new.
• Exploring by bringing innovation

Now, let me share a story on how we managed to innovate during COVID 19 lockdown period when everyone felt the pause and a complete blankness around on what to do next. We four classmates, a.k.a "nuts" during college days :-) used to meet quite often to discuss what are those "Assets" that each of us have been carrying over the years and how we can explore for innovative ideas. As I come with 22+ years of IT industry experience, one of them having similar years of experience in supplying Nuts to UAE wholesales market, another two have been into Logistics for a similar number of years. After the initial feasibility studies and by observing how the consumer market is driven by digital transformation, we did not look back, immediately applied this principle of "Exploit & Explore". 

NutsArabia.com, a B2C eCommerce start-up was born in early Q4 last year with a vision to address specific challenges around the category of Nuts & Seeds, Dried Fruits, Herbs & Spices, and Pulses with varieties, selection, value for money, highest quality, and on-time delivery. So, we created high-quality digital content for web, mobile apps to give an exceptional digital experience for consumers and partner with world-class delivery firms for last-mile delivery. All credits to both the Resemble Systems team for bringing up the eCommerce portal so quickly and the NutsArabia team for filling the inventory with quality products.

At NutsArabia.com, we are looking forward to introducing some innovative products in 2021 and feel free to share your feedback if you have already tried our products. If not tried yet, visit today www.nutsarabia.com and I would suggest to try out "healthy mix nuts" :-)